Juan Pablo Betancur

Joven emprendedor. Negociador Internacional de EAFIT.

[Juan Pablo Betancur @juanpa93]

@BuscaLibros @BuscaLibre tienen el carrito malo en la web no se pueden eliminar artículos añadidos al carrito, deseo eliminar uno para poder comprar y no me deja

Espero puedan solucionarlo porq su atención al cliente es bien lenta y difícil de coordinar cualquier conversación

[Juan Pablo Betancur @juanpa93]

@Adamaestr0_ Claude

[Juan Pablo Betancur @juanpa93]

@oliverwhudson 2026

[Olly Hudson @oliverwhudson]

We’ve packaged what’s working, what’s dead, and what’s next for 2026 into one resource:

🚨 THE 2026 D2C PLAYBOOK: The New Rules of Meta, TikTok, AI & Performance Creative

2026 is the reset year.

If your ads aren’t built for algorithmic feeds and personalised signals, you won’t scale.

Every platform is now fully personalised.
You’re not competing in interest groups anymore
You’re competing inside each user’s unique feed.
And at the same time...
People crave connection more than ever.
They want emotion and authenticity, not just AI-fed precision.

So what wins in 2026?

Brands that blend machine logic with human insight.

That means:
- Creative systems built to match micro-behaviours
- Messaging that adapts in real time
- Ads that feel made for one, but scale to millions

This is your roadmap to profitable, personalised growth across Meta, TikTok, Google, and AI workflows.

- What’s working
- What’s out
- What’s next

Get the playbook. Build for what’s coming.

Want it?
→ Retweet this post
→ Comment “2026” and we’ll send it your way

[Juan Pablo Betancur @juanpa93]

@oliverwhudson BFCM

[Olly Hudson @oliverwhudson]

Our Ultimate Black Friday strategy (behind £11.5M spend and £43M in revenue for clients) is yours to download for the final time.

It’s backed by 6 years of Black Friday success and over £250M in ad spend.

All packaged in a Google Drive folder, a free download.

👀 What’s inside:

Weeks 1–5 form a structured, five-week prep series - designed to guide you through each phase of your BFCM planning and execution, step by step.

You’ll also find additional resources throughout the Drive (podcast episodes, foreplay boards, canva templates) - all curated to help you make the most of BFCM 2025.

👉 Want the full Google Drive link?
Retweer this post
Comment “BFCM”
Make sure you're following so I can DM it over.

🚨 EDIT: Since publishing these BFCM resources, Meta’s Andromeda update has changed how ads are classified. Visually similar creatives (even with different copy, creators, or scripts) are now grouped under the same entity ID.

This means minor tweaks like adding a banner or updating the offer no longer count as fresh ads. Meta now prioritises true visual and conceptual diversity to drive incremental reach.

As a result, we’ve evolved our approach to focus on:

👉 Testing distinct creative concepts, not just reskins

👉 Refreshing visuals, settings, and formats to avoid grouping penalties

👉 Designing for different audience segments through varied story, tone, and motivator

Keep this shift in mind when reviewing the BFCM materials below as our current creative strategy is rooted in differentiation over iteration.

[Juan Pablo Betancur @juanpa93]

@oliverwhudson Hooks

[Juan Pablo Betancur @juanpa93]

Haz un vídeo de goku volando sobre la ciudad de Medellín @AskPerplexity

[Juan Pablo Betancur @juanpa93]

@sttmed la página de movilidad en línea la tienen caída… la pueden arreglar para poder pagar ??
Gracias

[Juan Pablo Betancur @juanpa93]

@Bancolombia @otafel10 Falso de toda falsedad, no mientan a los usuarios, mejor me cambio de banco.

[Juan Pablo Betancur @juanpa93]

@Bancolombia está sacando el dinero de tu cuenta, y no están contestando el teléfono, están sacando el dinero de tu cuenta. Revisen sus saldos

[Juan Pablo Betancur @juanpa93]

No confíen en Coinbase

[Juan Pablo Betancur @juanpa93]

Nunca confíen en @coinbase ellos no tienen tus Cripto a salvo, te lo quitan y no responden

Never trust @coinbase they took my eth away

[Juan Pablo Betancur @juanpa93]

@coinbase stole my eth, never trust that company

[Juan Pablo Betancur @juanpa93]

@coinbase took my money away… Do not trust them

[Juan Pablo Betancur @juanpa93]

@luisaitracaste @sttmed @sttmed que mal que cuando ustedes incumplen las reglas que ustedes mismos ponen solo ignoran a los ciudadanos… pero a nosotros si nos clavan multas altísimas.

[Juan Pablo Betancur @juanpa93]

@EstebanMaee Guía

[Juan Pablo Betancur @juanpa93]

@San_SCF Guía

[Tristan Tate @TateTheTalisman]

"So you want a woman to just stay home and take care of the house like a slave?".

Excuse me?

If I am the one out working 7 days a week to provide her and our kids with everything she wants and needs, that technically makes me the slave.

And men are happy to do it.

Shut up.