?

[Neil Patel @neilpatel]

We looked at 3000 landing pages with conversion tracking set up to see the difference between high-converting landing pages and low-converting pages.

We placed the landing pages in 2 different buckets…

Pages that had a conversion rate of 2% or less.

And pages that had a conversion rate of more than 2%.

Keep in mind that these landing pages sold something. A conversion point wasn’t an email opt-in; it was someone making a purchase.

Here are the most common elements that the pages converting at more than 2% had that the ones converting in the lower group didn’t use as often.

1. Engaging hero shot

2. Use of video to describe what is being sold

3. Detailed list of benefits that typically could be expanded by someone clicking “see more”.

4. Testimonials with images of the person and the product.

5. Call to action that was more related to the product versus using a generic one.

6. High-quality images with text layered on the top that explained the benefit of the product.

7. Subscribe and save options.

8. Showcasing all the payment options by displaying logos (ex: PayPal)

9. Text that explains what makes the company and product unique from the competition.

10. A long, super detailed landing page versus one that just sells.

Try some of those elements and see what happens to your conversion rate.

[Semrush @semrush]

Which marketing channel do you choose?

1. SEO
2. Content Marketing
3. Social Media Marketing
4. Email Marketing
5. Paid Advertising
6. Video Marketing
7. Influencer Marketing
8. Affiliate Marketing
9. Podcasts
10. Digital PR
11. Events
12. Networking

https://t.co/xBhbs1jvOf.

[Semrush @semrush]

Google Trends shows what people search for online. It helps understand trends, but there are other tools for more detailed data 👀

Let's check out some alternatives for 2024: https://t.co/Fjd276vXMJ.

[? @JuggessurJ]

@PapaJohnsUK my husband ordered two pizzas at 6:36pm and we still haven’t received it! We have called multiple times and been fobbed off. We were given another branch’s phone number as the customer care number to complain to, what kind of s**t show is this? We want a refund!!

[The Drum @TheDrum]

Peanut shows raw side of motherhood in striking ‘faceless’ campaign https://t.co/0mtAmrveoa #Marketing #Advertising

[Semrush @semrush]

Creating the right content is crucial for attracting your audience. In a crowded online world, how do you stand out? 👀

Here are 19 content ideas from famous brands that small to medium businesses can learn from and use right away ⬇️ https://t.co/F4xOQxzVbn.

[Semrush @semrush]

How are you managing your brand's online reputation?
If you're not sure where to start, we made a list for you 👇

[Semrush @semrush]

Let's talk about the 4 P's of marketing; exploring these will give you a deeper understanding of your competitors’ marketing strategies👇

https://t.co/OmT4cBcyFe.

[Semrush @semrush]

Have you tried any other search engines besides Google?
What about:
-Brave Search
-Neeva
-You
-Startpage
-Ecosia
-Swisscows
-Bing
-DuckDuckGo
-Yahoo
-Baidu
-Yandex

https://t.co/EeSain8PfS.

[Semrush @semrush]

There are so many different types of SEO services, let's break them down ⬇️

[Semrush @semrush]

If you need a refresher, here are the stages of the content marketing funnel:
•TOFU: attracts attention
•MOFU: generates leads
•BOFU: drives conversions

Here's how to build an effective content marketing funnel:
https://t.co/Mqe5fw1yIU.

[State of Social @state_of_social]

Social media has been an increasing source of brand discovery for consumers but the ability to purchase via these social media platforms has really changed the game! #StateofSocial21

[BBC News (UK) @BBCNews]

Snake slithers out of spice shelves at Sydney supermarket https://t.co/BPgRXb8kUw

[PS UK @POPSUGARUK]

We'd 100% hit the 'Press For Chicken' button 🍗 https://t.co/itF8uSM4Mm

[Ad Age @adage]

The question for many brands remains, how do we adapt to this new world? More from our Publishing Partner, @Permutive https://t.co/C2QMpjOnS4

[We Are Social @wearesocial]

It’s here! Digital 2021 has landed. No prizes for guessing that the COVID-19 pandemic has had a pretty big impact on this year’s data.

https://t.co/4y3LraT31z

#Digital2021

[We Are Social @wearesocial]

We��re sticking to social media.

Global social media users have grown by 520 million over the past 12 months, meaning that more than 1 in 9 of today’s social media users joined social platforms in the past three months.

#Digital2021

[The New York Times @nytimes]

"Roadrunner," a new documentary about Anthony Bourdain, uses 45 seconds of an AI-generated voice that sounds like him. "You are successful, and I am successful," the voice says, reading from an email he sent to a friend, "and I’m wondering: Are you happy?" https://t.co/KtOKbdYXxg

[Reuters @Reuters]

U.S. Supreme Court to hear major case on carrying handguns in public https://t.co/yEj9tiuZaM

[Forbes Tech @ForbesTech]

Apple Releases iOS 14.5: The Most Exciting, Controversial iPhone Update Ever https://t.co/7d1RGP74fE