Jensen Huang is truly the magician at the heart of the AI boom. Many fear he is an illusionist inflating a dangerous bubble. Look more closely, however, and the worries are mostly unjustified https://t.co/kmQW082gMW
Illustration: Tim McDonagh
I’ve been giving Grok Bot a new job every day this week.
Friday at 10 AM PT, I’m doing Grok Bot 101.
I’ll show you the Bots I’ve built this week and what I learned from them. I’ll also share how I decide which jobs are worth turning into Bots.
https://t.co/9ROk9ISK0n
Michael Satterlee ran a six-figure Crocs accessories business out of his bedroom in high school. When demand slowed, he looked around at his unused 3D printers and asked a simple question: what else can I make with these?
The answer was a beer koozie — but not a standard one. He engineered a can-ejection mechanism into it so that when you load a new can, the old one pops out like a shell casing. He designed that feature specifically because it would make people want to film it.
The first video got 50 million views with no paid ad spend. In November 2025, Cruise Cup made $315,000 in a single month. Satterlee is 18 years old.
A few things from his playbook worth paying attention to:
Design virality into the product itself. The Beerzooka's shareable moment isn't an accident — it's the product. The feature that makes people film it is the same feature that makes it useful. When those two things are the same thing, organic reach is built in.
Test organically before you pay for distribution. His formula: prove it on TikTok and Instagram first. If it works without money behind it, Facebook ads will amplify it. If it doesn't work organically, paid spend won't save it.
Hire before you hit the wall — not after. When orders piled up, Satterlee hired two employees to handle fulfillment so he could focus on growth. "There are those who work on the business and those who work in the business," he said. "As a founder, I have to work on the business."
Use 3D printing to validate before you manufacture. Every dollar Cruise Cup makes goes back into the business. He's only now moving to metal manufacturing — after the product proved itself at scale. "If you can sell the 3D-printed version, you can sell the manufactured version."
He also has a broader piece of advice worth taking seriously regardless of where you are in your career: test as many ideas as possible. "Even if an idea sounds stupid in your head, it doesn't hurt to try."
You never know what sticks until you throw it.
Read more: https://t.co/idht3llkTy
Bill Gates's new essay urges urgent global deliberation on AI, predicting a turbulent era where policy choices now will determine if it becomes an equalizer or not. Read more:
https://t.co/We2DbLQZfW
📸: Bryan Bedder via Getty Images for Bloomberg Philanthropies