Julian

Building the CRO agency I'd want to hire.

[Julian @julian_cro]

I spent three years as a white-label CRO provider for ecommerce agencies.

Now I'm building the service I'd want to hire myself.

If it were my Shopify brand and my money paying for the clicks, I'd want five things from it.

[Julian @julian_cro]

@JaneschAndreas tbh been there. Do you hold back on calls now or just give it away and accept some won't sign?

[Julian @julian_cro]

@leondwolf Mate, you're already halfway there with the hours you keep lol

[Julian @julian_cro]

@IstvanicMarin Classic, every platform putting its hand up for the same sale. How do you prove it to leadership though? Geo holdouts, or just switch a channel off for a couple of weeks and watch MER?

[Julian @julian_cro]

The best product page still converts only as well as the traffic it gets and the offer it lands on.

You can spend weeks polishing the layout, swapping button colors and rewriting every line of copy.

But if the page doesn't show clear value, none of that matters.

Testing the message changed a lot for me.

I started treating the angle like part of the page itself. Different hooks, advertorials, review placements, and audiences, tested constantly.

Some tests lift conversion 5%. Others lift it 20%. Some doesn't help it at all. And sometimes the 5% winner banks more money than the 20% one, because that variant managed to make a higher-AOV option seem more attractive.

You don't know until you test.

I ship the first version fast and test iterations as fast as traffic allows it, because every week spent polishing a "perfect" page is a week of insight you never get.

[Julian @julian_cro]

@C_Shelefontiuk One of the best way to learn this is the gym.

1 day lifting does nothing but 6 months in and you’re almost a different person.

[Julian @julian_cro]

I guess I'll just leave Sunday for reading / writing then

[Julian @julian_cro]

@codyplof Honestly yeah, people overestimate what AI can do with copy. Good copy walks someone through a feeling journey, and a model can never measure any of it.

[Julian @julian_cro]

On Gorilla Mind's pre-workout page, the reasons to buy are 2 scrolls down.

On a phone, the first screen is the tub, the name and the stars.

The 4 benefits sit lower, in a black band:

- Potent energy,
- Razor sharp focus,
- Massive pumps,
- Relentless strength + endurance.

What I'd test:
Their own line, "Our top-rated pre-workout, formulated & dosed to max out performance in the gym", and those 4 benefits as a checklist right under the title.

Why it could work:
People decide if a page is for them before they decide to scroll. Show the reason first, and the price reads as the cost of something they already want.

[Julian @julian_cro]

You don't realise how much knowledge and know-hows you have until you need to train someone

[Julian @julian_cro]

The best landing page test I know: sit next to someone in your target audience, open the page on their phone, and keep your mouth shut.

Watching where they hesitate and what they misread shows you more than a month of heatmaps and funnel reports.

[Julian @julian_cro]

@leondwolf Bro trying to speedrun life like Adam Sandler in Click

[Julian @julian_cro]

Most agencies sell traffic, and traffic is the cheap part.

An optimized page that turns 1.2% CVR into 2.4% does more for a Shopify brand than doubling the ad budget. Same spend, twice the orders (Zuckerberg will survive the pay cut).

[Julian @julian_cro]

@leondwolf Elite level retention strategy right there

[Julian @julian_cro]

@markdmei funny how everyone knows this for TikTok hooks and ad creative wearing out, then sends the same email subject line format for years straight

[Julian @julian_cro]

Every DTC brand I audit hits the same wall on the landing page.

Ads get more aggressive, the clicks get more expensive, and the page still says the same thing it said two years ago.

Your competitor is paying a higher CPC and winning anyway because their post-click experience closes the gap.

When traffic costs more, conversion rate is the cheapest lever you have left.

A 20% lift on the page does the same thing a 20% drop in CAC does. And it's often way cheaper to achieve.

[Julian @julian_cro]

Instead of redesigning your whole Shopify store, do this:

- Install a heatmap and scroll recording tool (Clarity is free) on your highest traffic page and watch what people see or engage with (and what they don't).
- Rewrite your top product page above the fold. Lead with the one outcome buyers care about, and make it easy to understand what your product does to get them there.
- Add real reviews with photos on your gallery and an objection handler near the add to cart button. Even just a few good ones beat a generic star rating.
- Test an advertorial / listicle for your coldest traffic. You'd be surprised how much it can lower CAC from day one.

A new homepage promo banner probably won't move your revenue, but a product page that converts 20% better might.

[Julian @julian_cro]

@tibo_maker How do you trust the loops to keep quality high when you're not reviewing anything? That's the part I'm most worried about whenever building something like that.

[Julian @julian_cro]

@umzrs Market is just less sophisticated on IG I guess.

[Julian @julian_cro]

@Daveuxc6 On it

[Julian @julian_cro]

The interactions on this one also came out clean af

[Julian @julian_cro]

Wellah wrote the best supplement line I've seen in a while: "Big Booty, Big Brain Energy".

On a phone, their creatine page buries it. I walked away with 12 changes I'd test.

To be fair, the page has a lot going for it.
1,030 reviews at 4.8 stars. 11 flavours. A 60-day money-back guarantee.

Most of it just sits below where people stop scrolling on a phone.
Good problem to have.

Up top, on the first image:

1. That line, styled like the headline it is. It's the one most likely to land with the women it's written for.
2. The long description tucked behind a Read more, so you're not thumbing through nearly two screens before you see a price. I'd file that under Clarity.
3. Three short bullets with icons: strength, hydration, focus without the sugar crash.
4. A swipeable flavour row with the fruit and names. Today one dropdown hides all 11.

In the buy box:

5. Each price inside its plan card, with Subscribe picked first. If I could only test one thing, it'd be this.

6. 1, 2 or 3 ason to stock up. Value.

7. The 60-day guarantee right under Add to cart. On a phone today it's a tiny pill by the title that doesn't even open.

Further down, on the second image:

8. Dropdowns for what's in a scoop, how to take it and shipping. Right now the Supplement Facts only live in a gallery image, so you have to swipe through every photo to find out what you're drinking.

9. Customer photos right after the offer.

10. A Complete your setup row: protein, pre-workout, a shaker.

11. What you get, in pictures: harder workouts, a clear head, staying hydrated.

12. Reviews picked to answer one worry each, then an FAQ that opens by tamyths.

Got a product page you'd like redesigned? Send it over in a DM.

[Julian @julian_cro]

@Daveuxc6 Thanks man!