J Rako

Start up lady looking at startups and new products and quantifying why some find product-market fit and others don't

[J Rako @JuliaRako]

My pre-emptive #NewYearResolution is to start drinking less caffeine in 2022 — and @Platstack has been a huge first step in helping me make that happen 👇
https://t.co/NrqbkxF3Rm

[HeyBHeyBuck @BuckleyBarlow]

As promised last week, the post on RevOps and Revenue Acceleration has landed safely. :) Happy Reading....and if you have any questions, I would love your feedback!

https://t.co/3P7HvrK1MJ

#revenueoperations

[J Rako @JuliaRako]

This is what happens when you let me scroll through #kickstarter pages for too long https://t.co/DgVcRDb35P

[Kydee Jensen @KydeeJensen]

@BuckleyBarlow drops an epic intro to #StoryVesting, a key framework for developing #digitaltransformation. At Labs, we're building the future one step at a time and it starts with StoryVesting. 👇
https://t.co/4v4q4wEEDZ

[J Rako @JuliaRako]

Almost crazy how many of these line up with this case study (https://t.co/qp4S3ZxB7G)
Thanks to @joshconstine for giving me another chance to rant about these products years after their release 😅

[J Rako @JuliaRako]

In my last video about the fall of #googleglass I talked about how Instagram's #Spectacles might face similar challenges... Finally got around to looking into it further and find this : https://t.co/wnptkMCT4f

[J Rako @JuliaRako]

"People Are Still Freaked Out By Camera Glasses"

Annnnnd cue the articles of Google glass being banned in public places 🤦‍♀️

[J Rako @JuliaRako]

5)" Stemming from Snap’s failure to foster a Spectacles creator scene, it did a terrible job of showing off how Spectacles could be used beyond the initial commercial."
--Yeah just replace "Snap" and "Spectacles" With "Google" and "Glass" for this one...

[J Rako @JuliaRako]

4) "[Snap] couldn’t tell if #Spectacles should be exclusive or widely available"
This lines up with Google treating Glass as a hyper exclusive product when first releasing it, and their indecision on how to position glass as a product

[J Rako @JuliaRako]

3) "Snap never got visionary video markers onboard."
--Okay this is just like how Glass failed to get enough engagement from 3rd party app developers...

[J Rako @JuliaRako]

2) "A “sizeable” percentage stopped after just a week, with a source calling the retention rate “shockingly low”

-Maybe because the market research and user testing pre-launch left a lot to be desired? 🤔 Still sounding familiar...

[J Rako @JuliaRako]

It's like reading the same list of struggles :
1) "Snap generated huge hype for Spectacles, but then waited 5 months to openly sell them"
(Wasn't this the first thing we talked about tripping up glass also? 🤷‍♀️)

[J Rako @JuliaRako]

Don't know if @mat thought people would still be reading his article about #googleglass from 2013 — but I am. And I'm using it to build key arguments in my videos too 😂 Gotta say - it's still an extremely relevant article 👌
https://t.co/HVRjagWoIt

[J Rako @JuliaRako]

Some days it feels like big businesses can do nothing wrong...On those days we remember #googleglass
https://t.co/HVRjagWoIt

[J Rako @JuliaRako]

I had to send huge kudos to @TheeNickRizzo for all the amazing data and research in this @RunRepeatcom article! It was so valuable, I couldn't pass up sourcing it for my video about @getthemirror and the fitness industry https://t.co/XM8t4j6nmV

[J Rako @JuliaRako]

The best part about making video content? I get to indulge in 10-minute rants about all of my favorite business stories - like this one about @getthemirror and @BrynnPutnam finding #pmfit
https://t.co/XM8t4j6nmV

[J Rako @JuliaRako]

@fond Big kudos for all the data you put out about employees failing to know their corporation's "whys" — it was too good not to feature in my newest video (check for the article link in the description 👌) https://t.co/0JGtUKmp1m

[J Rako @JuliaRako]

What does departmental alignment have to do with employee retention and product/market fit? Today we're tackling PM Fit from a different angle by looking at the stats around talent acquisition and what really matters most to employees #productmarketfit
https://t.co/OQItVWW3HJ

[J Rako @JuliaRako]

Why did Google have a major product with plenty of hype fall flat? well it comes back to #pmfit

“Glass failed because the creators neglected to define and validate the users and what problems it was solving for them” — Clara Yoon https://t.co/huTqtTnTOy

[J Rako @JuliaRako]

Raise your glass for small businesses finding big success in difficult settings -- just like @MinibarDelivery did over the course of the pandemic — we talk all about it in our new video about #productmarketfit
https://t.co/xZUKGYCAv6