julia wanjiku

Mother| Communications&Media Expert| Speaker| Dedicated Journalist

[Dr. Jackline Njagi Lidubwi @jackielidubwi]

@AnneLichuma Narratives are strongest when institutions communicate authentically, listen actively, and align words with action. Appreciated engaging with everyone on #CommunicationConversations #TheNarrative.

[Dr. Jackline Njagi Lidubwi @jackielidubwi]

@AnneLichuma Institutions can shape the narrative but cannot fully control it. Trust, openness, and consistency are now more powerful than attempts to dominate the information flow. The public expects dialogue, not one-way communication.

[julia wanjiku @juliawanjiku]

@jackielidubwi @AnneLichuma Institutions have two realities. The first is what the institution says it does. The second is what people BELIEVE the institution does.
#Narratives

[Dr. Jackline Njagi Lidubwi @jackielidubwi]

@AnneLichuma During service outages or scandals, institutions such as utilities or airlines frequently issue statements after public frustration has already escalated online.

[julia wanjiku @juliawanjiku]

@jackielidubwi @AnneLichuma @KenyaAirways @SafaricomPLC Very insightful discourse. What I've learned is that whereas facts matter, it is the interpretation of those facts that moves the public in most cases.

[Dr. Jackline Njagi Lidubwi @jackielidubwi]

@AnneLichuma @KenyaAirways @SafaricomPLC brand narrative is not shaped only by advertisements, but also by customer experiences with M-Pesa services, network reliability, and conversations happening online daily. In today’s environment, public experience often speaks louder than official communication.

[Dr. Jackline Njagi Lidubwi @jackielidubwi]

@AnneLichuma For example, Nairobi Governor @SakajaJohnson has at times used direct engagement on social media and public briefings to shape conversations around service delivery and county responses.

[Dr. Jackline Njagi Lidubwi @jackielidubwi]

@AnneLichuma Also,the 2024 Finance Bill protests in Kenya, the narrative quickly shifted from government messaging to citizen-driven conversations on X and TikTok. Young people, influencers, and digital creators shaped public opinion more than official government communication channels.

[Dr. Jackline Njagi Lidubwi @jackielidubwi]

@AnneLichuma A good example, is @KenyaAirways brand narrative is often shaped not only by corporate communication teams but also by passenger experiences shared online in real time.

[Dr. Jackline Njagi Lidubwi @jackielidubwi]

@AnneLichuma The narrative is no longer owned by a single department. Leadership sets the vision, and communication teams translate it, but audiences, media, and digital platforms now actively shape and influence the narrative.

[Anne Lichuma @AnneLichuma]

Narratives shape how institutions are understood, trusted, and judged.

But the question is who really controls them? @jackielidubwi will help us unpack this

Let’s get to it
#CommunicationConversations
#TheNarrative

[Anne Lichuma @AnneLichuma]

Join us for another edition of #CommunicationConversations as we discuss:
“Who Owns Institutional Narrative?”

Our discussant, @jackielidubwi will lead the conversation on communication, leadership, institutional trust, and narrative influence.

#TheNarrative

[julia wanjiku @juliawanjiku]

@KeEquityBank this is your Kikuyu branch on a Monday afternoon, for a bank that's right next to a busy market & a banking hall that's got people. Admittedly, I'm one of the "slow" ones in exiting this bank, but surely this madness needs to STOP! And the teller's attitude? Crappy!

[julia wanjiku @juliawanjiku]

Counting down to....
@AMWIK
@CeciliaMaundu

[julia wanjiku @juliawanjiku]

People!! I am beyond excited to inform you that I'll be launching my podcast "Lattes With Julie" in the next few days! Catch the trailer on @Spotify! https://t.co/e8d41sbx0M

[julia wanjiku @juliawanjiku]

FINALLY!!

[julia wanjiku @juliawanjiku]

Baby steps!
#SpotifyForPodcasters
#SpotifyPodcastInNairobi

[julia wanjiku @juliawanjiku]

Thank you so much for being on #LadiesFirst on #TheBreakfastClubKBC right at the home of radio in Kenya, @kbcenglish
Looking forward to next week already!
Wishing you a lovely and restful weekend

[julia wanjiku @juliawanjiku]

We follow the party wherever it is! Tonight @Carolemucheru and I are popping by #SNSKBC with @johnkaranijk for the BIGGEST, BADDEST party!!
@kbcenglish

[julia wanjiku @juliawanjiku]

@NyangePatience @syevuo @SDGsKenyaForum @AMWIK @SharonKechula @FabiusMulongo @Nissi254 @NyakwayeJ Thank you @NyangePatience
And yes, we simply MUST think out of the box because when we do what we've always done, we get what we've always gotten!