Julie Wisdom

Creative thaumaturge, B2B agency VP/ECD most comfortable creating marketing that is outside the comfort zone.

[Julie Wisdom @juliewisdom]

@CMIContent A7: Use the principles of ABM (customer and competitive data/insights, thinking 1-1, conversation/reaction to what a person/company is doing...) And don't go generic. It's not 'alienating leads' if they don't react to you. It's separating the wheat from the chaff. #CMWorld

[Julie Wisdom @juliewisdom]

@wittlake Cheers, my friend.

[Julie Wisdom @juliewisdom]

An MQL should be simply (but importantly) considered an engaged contact. MQA of course is the new MQL. #CMWorld

[Julie Wisdom @juliewisdom]

This. Great point. Establish account-level personas based on on quadrant, how a company makes decisions -- Brisk or Concerted, Emotional or Rational. #CMWorld

[Mike Myers 🤠 @mikemyers614]

A2: ABM works best in B2B where you can focus on specific companies or accounts. Harder to do with B2C where consumers are much more fragmented. Essentially, ABM is a good way to create personas at the account level. #CMWorld

[Julie Wisdom @juliewisdom]

Precisely. And this is also about applying ABM principles to your content marketing, simultaneously bringing the two closer together in a GTM strategy. #CMWorld

[Eric Wittlake @wittlake]

A1. Content is important to account-based because it is one of the ways we deliver valuable experiences and drive engagement with target accounts. #cmworld

[Julie Wisdom @juliewisdom]

Yes, we are bringing ABX to CMW in CLE. #CMWorld

[ALIAS @aliaspartners]

Tie your messaging and content to your customer’s worldview. #abm #B2BConf

[ALIAS @aliaspartners]

ALIAS have travelled to #OpenWorld - Johnny Carson style keynote from #Oracle CEO Mark Hurd, Silicon Valley is where simplicity goes to die.

[Julie Wisdom @juliewisdom]

Advice for leaders: People will never forget how you make them feel, says @jerrywest of the LA Clippers. Brilliant. #oow17 #openworld

[Julie Wisdom @juliewisdom]

The real value of automation is the consistency, says @MRevitt 'No more Friday cars.' #openworld

[Julie Wisdom @juliewisdom]

Content loves oxygen, it needs white space to be effective, says @annhandley #CMWorld

[Carlos Abler @Carlos_Abler]

@MarketingProfs shows THE FUNNEL applied to Charlotte's Web. #CMWorld

[Julie Wisdom @juliewisdom]

The power of @annhandley - I suddenly want to move to Maine #CMWorld @MarketingProfs

[Julie Wisdom @juliewisdom]

All ads should be respectfully integrated and dynamically personalised, says @srosellini of @sharethrough #CMWorld

[Julie Wisdom @juliewisdom]

Be interesting not linear with stories and content, says @debword iQ by Intel managing editor #CMWorld

[Julie Wisdom @juliewisdom]

'Think of content as a product, that when done well drives demand for your products' says @lukekintigh #CMWorld

[Julie Wisdom @juliewisdom]

Hey #CMWorld peeps. If you didn't know, but do know @carmenhill, today is her birthday. Is that improper use of a comma these days?

[Julie Wisdom @juliewisdom]

Spot on. This is the key to change mgmt in enterprise biz. https://t.co/jBm5cMgvTD

[Julie Wisdom @juliewisdom]

Brilliant. https://t.co/UIYZg0NxH4

[Kingman Ink Visual Note-taking @KingmanInk]

Write better, faster - we drew up these tips from @annhandley, inspired by Charlotte's Web! @MarketingProfs #cmworld #keynoteinks #writing

[Julie Wisdom @juliewisdom]

One of my favourite storytellers on the planet ... 'pitching ideas requires context' @CarlaJohnson #CMWorld