Hoy mi hijo más grande me dijo: “Papá, sabes lo que me pasa, cada vez que veo en algún lado el escudo de River, pienso en vos y sonrío”, y se me pasó la bronca del viaje a Córdoba. En definitiva el fútbol es eso, nosotros, los hinchas, la familia. Los otros van y vienen.
"Los profesores tienen jornadas laborales de 4 horas cuando todos tienen de 8. Encima tienen 3 meses de vacaciones y viven haciendo paro. No se pueden quejar de que cobran poco"
✍🏻 Javier Milei...? No, Cristina Fernandez de Kirchner.
Ayer hubo 5 partidos, se jugaron en:
Platense, Unión, Barracas y San Lorenzo (sin visitantes)
Madre de ciudades (con visitantes, Boca)
Los 5 juntos, no llegaron a sumar 85 mil espectadores.
Hoy juega #River (sin visitantes)
#River transformó a todos en cotillón!
Inapelable!
FENÔMENO DE PÚBLICO! 🏟️👏
O River Plate segue dando aula dentro e fora de campo! O clube atingiu a impressionante marca de 105 jogos consecutivos com lotação máxima no Monumental de Núñez, somando mais de 8 milhões de torcedores no período. 📈🇦🇷
O desafio está lançado: alguma torcida aqui do Brasil seria capaz de bater essa marca de 105 jogos seguidos de casa lotada? Qual clube chegaria mais perto? 👇
#Redes8
In the country with the world's worst recent inflation, a soccer club just sold out 85,018 seats for the 105th match in a row.
The brand loyalty math on this should mass-humble every CMO on Earth.
105 home games. 85,018 fans every time. A bigger crowd than any NFL stadium fits. Four years straight. Zero empty seats. Over 8 million tickets sold during the run.
Now layer in the country.
The streak started in February 2022, when Argentine annualized inflation was running 50%. It peaked above 200% in late 2023. The peso lost roughly 80% of its dollar value during the run. 91% of Argentine households carry debt and 58% of those loans last year went to buying food. The average state pension is $300 a month.
Argentines who can barely afford groceries filled the world's biggest soccer stadium twice a month for four straight years.
The club is River Plate. They've held the highest average attendance in world football for three years running, ahead of Real Madrid, ahead of any Premier League ground.
The response from leadership is the tell. River just announced a $100 million expansion to push capacity to 101,000 by 2029, partnered with the German firm that built the roofs at Real Madrid's Bernabéu and Tottenham. They're betting demand keeps climbing past 85,000 in a country still running 33% inflation.
This is what identity-based products do that subscription products cannot. When the currency melts and groceries get bought on credit, the line item that survives is the one their grandfather had. River's product is the only asset in Argentina holding real value while the peso loses it.
Every founder talks about "brand loyalty." Most watch churn spike after a 5% price hike. River raised effective ticket prices through 200%+ inflation and grew their waitlist.
The capacity number is engineered. 85,018. The last two digits commemorate the 2018 final River won against their archrival in Madrid. They built a championship into the building.
You cannot replicate that with a CRM.