July Mode

Plant fibers only. 0% polyester.
Premium men’s basics — Wear Healthy.

[July Mode @julymode_us]

Lesson three is yours to pick. What fabric should we teach next?

[July Mode @julymode_us]

Fabric School, lesson two: DCH-32.

“Staple” is the length of a single cotton fiber.
DCH-32 is an Indian long-staple cotton, bred at the University of Agricultural Sciences, Dharwad, from two cotton species.
It’s widely grown in Karnataka, and its fibers typically measure 34 to 36 mm.
It’s a cotton used to spin fine yarns.

The Deccan-Luxe Hoodie: 100% Indian long-staple cotton, trims included. 0% polyester. 420 GSM French terry, pre-shrunk, relaxed fit.

Light or heavyweight: which hoodie do you reach for? Tell us below. The Deccan-Luxe Hoodie is at the link in bio.

#FabricSchool #IndianCotton #WearHealthy

[July Mode @julymode_us]

@RamRanchie Fair math, Brad. Worth flipping the tag, though: polyester loves to hide in the fabric. Ours is 95% modal, not polyester, in every color. Tag check this weekend? 👀

[July Mode @julymode_us]

12-pack bundle — $8 each + free shipping. 95% Modal. No polyester.

[July Mode @julymode_us]

@DBell61209 Not trash, just trees 🌳 Beechwood pulp turned into soft modal, 0% polyester. And the 12-pack works out to $8 a pair with free shipping. Still feel pricey?

[July Mode @julymode_us]

Supportive, not compressive. Flatlock seams, no chafing. Modal made from beechwood pulp.

[July Mode @julymode_us]

Fabric School, lesson one: Pima cotton, without the buzzwords.

Pima is a type of cotton. In The Pima Fleece, it’s the only fiber.
100% Pima cotton. 0% polyester.
280 GSM, with a brushed fleece interior.
A classic crew in a relaxed fit.

What should we cover next in Fabric School? Tell us below.
The Pima Fleece is at the link in bio.

#FabricSchool #PimaCotton #WearHealthy

[July Mode @julymode_us]

@PeterBrunelliLj Ha, we'll settle for the fabric of your weekends, Peter 😌 Zero polyester, maximum potato. Fries still winning?

[July Mode @julymode_us]

Most underwear traps heat and plastic all day. This is 95% Modal. 0% polyester. You forget it's on.

[July Mode @julymode_us]

@C4CEO No secret mechanism, Jared. It's there when you need it and stays out of the way when you don't 😄 Team briefs or team boxers?

[July Mode @julymode_us]

Stretches. Breathes. Stays put. Zero chafing. No ride-up. All-day support.

[July Mode @julymode_us]

@wp_sanders Same team, William. These are 95% modal, 0% polyester, made from plant-based beechwood fiber. Cotton for life, or open to giving modal a shot?

[July Mode @julymode_us]

@PeterBrunelliLj Potato secured 🥔 Calm, cool and zero polyester. Mashed, fries or baked, Peter?

[July Mode @julymode_us]

@plueyremz Polyester Spider-Man sounds sweaty 🕷️ Ours is the zero-polyester suit. What would Plant Fiber Man's superpower be?

[July Mode @julymode_us]

Mark's favorite shirt is made from the same plastic as a water bottle. Your skin is your largest organ. Why make it breathe through plastic?

[July Mode @julymode_us]

@renendave8 Irons are the comeback nobody asked for, Renendave 😄 Plant fiber over plastic, and a quick steam does the rest. Team iron or team 'it'll relax by noon'?

[July Mode @julymode_us]

Seven days in. Nothing to undo.

Day 7 of the Soft Reset.
Fewer decisions. The same few pieces.
The Thermal Cotton Crew: 95% cotton, 0% polyester.
The reset becomes the habit.

What made the cut this week? Tell us below. The Thermal Cotton Crew is at the link in bio.

#JulyMode #WearHealthy #SoftReset #ThermalCrew #ClosetReset

[July Mode @julymode_us]

@LH7741968250408 Promised facts, Leviticus, and here they are: yes, our fabric is OEKO-TEX certified ✅ Still zero polyester too. Ready to put the 12-pack to the test?

[July Mode @julymode_us]

@LH7741968250408 Good eye, Leviticus 🔍 We're pulling the exact certificate for this fabric so you get facts, not fluff. Zero polyester either way. What else is on your label checklist?

[July Mode @julymode_us]

@thegarybrecka Hi @thegarybrecka , when we hear you say the same things that form the foundation of our brand. It feels validating. Thank you for always doing the right thing!

[Gary Brecka @thegarybrecka]

This will change how you think about your workout clothes.

A lot of performance gear is made from polyester, nylon, and spandex. In other words, synthetic, petroleum-based fibers. Add heat, sweat, and friction, and I personally don’t want those materials sitting against my skin for hours.

That’s why I’ve been switching more of my workout clothes to natural fibers like 100% organic cotton and wool. You don’t need to throw out your entire closet. Just start reading the tags and paying attention to what’s actually touching your skin.

[July Mode @julymode_us]

@pend73647 Couldn't agree more on the polyester part, Jessie 🇺🇸 Ours has zero of it, all plant fiber. Team cotton or team linen?

[July Mode @julymode_us]

Every time a polyester shirt goes through the wash, it sheds tiny plastic fibers. They end up in rivers, fish, even drinking water. Plant fibers break down. Plastic stays.

[July Mode @julymode_us]

@bodydr0613 An A already, Craig? We'll take it 😄 What earned the grade?

[July Mode @julymode_us]

@R2D2NCC1701 Not even close, Steve. Our 12-pack works out to $8 a pair with free shipping. Safe to click now? 😄

[July Mode @julymode_us]

Monday. Back into the week.
Day 6 of the Soft Reset.
Same block, same walk, same rule.
The Deccan-Luxe Hoodie and Jogger: 100% long-staple cotton, 0% polyester.
Nothing new to figure out.

How do you start the week? Tell us below. The set is at the link in bio.

#JulyMode #WearHealthy #SoftReset #MondayMorning #CottonOnly