A year and a half ago, a longtime friend told me about his dream.
There was no brief. No playbook. There was no existing brand. No budget. Just passion, a product, and a point of view to build around.
I came on as CMO and Chief Creative Officer and built the entire creative infrastructure from the ground up.
I’ve been across everything: brand positioning, logo design, campaign direction, e-commerce photography, visual identity, social media strategy, and web design.
I’m so happy to be able to share it all with you.