Senegal lost because the first subs should have been Mane and Gana instead of Ndiaye and Habib Diarra. How do you take off the younger legs that you've not been giving the minutes they deserve before the old legs who have played almost every minute in the tournament?
@stephenasmith You're too old for these takes. Why not evaluate them based on their ability? What has color got to do with their chances? You lot make listening to sport media insufferable now
Fox paid $485 million for the rights to broadcast this World Cup. The New York Times put the fair market value at $1 to $1.5 billion. The hydration break is how Fox gets its money's worth.
FIFA announced mandatory 3-minute pauses midway through each half of all 104 World Cup 2026 matches, not just hot ones. That includes games inside climate-controlled domed stadiums with roofs. The announcement came at a World Broadcaster Meeting in Washington DC. FIFA said the decision was made after consultation with coaches and broadcasters.
A few months later, FIFA gave broadcasters the green light to sell ads during the pauses. Fox gets 2 minutes and 10 seconds per break, starting 20 seconds after the whistle and ending 30 seconds before play resumes. Across all 104 games, that's 832 potential ad slots that didn't exist in soccer before this tournament. Fox and Telemundo project a combined $850 million in ad revenue from the 2026 World Cup.
The player welfare argument is also real. Argentina's Enzo Fernandez said he felt "dizzy" in "very dangerous" temperatures during last summer's Club World Cup in the US, where some games approached 100 degrees Fahrenheit. FIFA had reason to act. But it applied those breaks to every match regardless of conditions, and opened a commercial window that makes this World Cup more ad-friendly than any before it.
Fox proved the point on day one. In the opener between Mexico and South Africa, Fox missed the 30-second return window FIFA mandated. The ball was already in play when the network came back from commercials.
Coca-Cola, a top-tier global FIFA partner for decades, runs the hydration stations on the field. That same 3-minute pause serves three commercial interests at once: the field sponsor, Fox's ad revenue, and Fox's streaming subscribers.
The 2030 World Cup goes to Spain, Portugal, and Morocco. The 2034 tournament lands in Saudi Arabia. Both regions see extreme summer heat. FIFA has not confirmed whether the pauses will outlast this summer's tournament. But $850 million in new advertising inventory tends to answer that question on its own.
"We're called to do something that's impossible. It's not hard. It's impossible. And the expectations of the Bible for Christianity are very high. That's why so many Christians get discouraged."
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Walking In The Spirit | Dr. David Jeremiah
@CBSSports@CoachAvery6 No one was losing sleep over the Knicks when the season started. Everyone talks a whole of nothing today. Too much media availability = too much noise. Like Doncic and Reaves weren't dominating before the injuries.
@samuelluckhurst ..fully behind this ...make the scouts earn their wages. This is the way forward given how ridiculous the market is. Go get Shea Charles or whatever ...
The Bafana Bafana boys have really good individual technical ability, but the bloodrush and lack of composure are taking away from their end product. You've the skills, so calm down and use your head. Sheesh.
90% - @CAF_Online teams had the highest group stage progression rate of any confederation at the 2026 FIFA World Cup:
90% - CAF (9/10)
83% - CONMEBOL (5/6)
81% - UEFA (13/16)
Flying.
It's impressive that a possible 9 out of 10 African teams will progress to the knockout stage. And they said we didn't deserve as many slots.
Finish the job, Cape Verde and DR Congo.