This is funny to me because they promoted so much in the US, after all still failed to chart. Yet kpop stans will still look you dead in the eye and swear they had way paving impact, and that BTS - who charted before promoting in the US, are the ones seeking western validation
Jungkook’s CKJK becomes Calvin Klein’s MOST SUCCESSFUL Global product collaboration in history, with 5 BILLION in social media reach and over 90% Global sell-through.
— “In Calvin Klein, the standout moment this quarter was Jung Kook for Calvin Klein. It’s our most successful global product collaboration in the history of the brand.”