Justin Ablett

@IBM_iX Global Lead for Adobe. Passionate fan of @EnglandRugby & @realmadrid. Views are my own.

[Bob O'Donnell @bobodtech]

Great real-world example with ⁦@IBM⁩ of how ⁦@Adobe⁩’s Firefly #GenAI powered image creation tools can impact marketing campaigns. #adobesummit

[Daniel Newman @danielnewmanUV]

One year of Adobe Firefly…6.5 Billion Images Generated.

How does this drive value? IBM case study provided some valuable data points.

10x creative productivity
60% faster to market
26x increase in engagement

This year Adobe will be moving from experimentation to production phase and is adding custom models (your content and IP) and Firefly Services.

A natural evolution to take image generation on Adobe from where it is to a higher revenue and margin contributor for the business. I especially like the custom models as your proprietary data is the currency that valuable generative AI will be built upon.

$ADBE $IBM

[Patrick Moorhead @PatrickMoorhead]

The industry conversation on GAI is shifting from "gee whiz that's neat" to what's the real business value. So, wat's the real value of Gen1 GAI from @Adobe to @IBM marketeers? The numbers speak for themselves. This is an incredible start. $ADBE $IBM

[Michel @Mic_VegasSphere]

Your nightly MSG Sphere moment... a new ad by IBM -- with Goldfish.

[EDDIE CHENG @ecomEddie]

Here's a shocking stat:

A mere 20% of organizational changes succeed, according to McKinsey.

Every decision, regardless of its size, deserves attention and scrutiny.

Encourage team brainstorming and feedback loops.

Mistakes? Use them as learning curves.

[Blake Morgan @BlakeMichelleM]

Our personalization at scale fireside chat yesterday was a hit ! So much food for thought! @ibmconsulting booth. Big thanks to @justinablett @KathrynBath @jonathanadashek @ThinkBluePR and Pierre C. #AdobeSummit #IBMPartner #CX #CustomerExperience

[IBM Consulting @ibmconsulting]

Experience makers from all around the world are gathering right now at #AdobeSummit.

Learn how the 20+ year strategic partnership between IBM and @Adobe is creating seamless and secure customer journeysExperience makers from all around the world are gathering right now at #AdobeSummit.

Learn how the 20+ year strategic partnership between IBM and @Adobe is creating seamless and secure customer journeysExperience makers from all around the world are gathering right now at #AdobeSummit.

Learn how the 20+ year strategic partnership between IBM and @Adobe is creating seamless and secure customer journeysExperience makers from all around the world are gathering right now at #AdobeSummit.

Learn how the 20+ year strategic partnership between IBM and @Adobe is creating seamless and secure customer journeysExperience makers from all around the world are gathering right now at #AdobeSummit.

Learn how the 20+ year strategic partnership between IBM and @Adobe is creating seamless and secure customer journeys:

[Justin Ablett @justinablett]

Stellafai is featured on @10words_io today! Help support them by voting at https://t.co/XqPLk1xEmq (cc @) @bardsi

[Emily Percy @TheEmilyPercy]

And they are off! What can we learn from outside healthcare to rethink citizen engagement and apply to the #NHS to quickly add value? IBM CMO @MarkPriceDavies is joined by @R1chardatron @Jemima_G and Lee Edwards @Adobe to discuss at #NHSConfedExpo #IBMConfed22

[Justin Ablett @justinablett]

Our relationship with @Adobe allows us to accelerate our clients’ digital transformation so they can deliver unparalleled customer experiences. https://t.co/Cfr0DNKemL

[Justin Ablett @justinablett]

Wait all day for a bus … then …

#madrid #busstrike

[ChannelE2E @ChannelE2E]

M&A: IBM acquires Adobe-focused #cloud consultancy. Latest step in CEO Arvind Krishna transformation plan. Kyndryl spin-off approaches. $IBM $KD https://t.co/6sWus1fT2E

[Rego Consulting @regoconsulting]

We are thrilled to share exciting news for Rego Consulting’s Workfront line of business. Rego has entered into a definitive agreement for our Workfront practice to join IBM to further extend IBM’s Adobe service offering. For more information, visit https://t.co/SPxL8J5heV
#IBM

[Justin Ablett @justinablett]

How businesses who prioritize CX drive 3x more revenue growth  https://t.co/WvqTqsi8OK @IBM_iX @AdobePartner

[Justin Ablett @justinablett]

@IBM collaborates with @AdobePartner to teach students basic design principles and creative tools that will help prepare them for successful academic & professional careers. Learn more: https://t.co/u7gdzGZkIe

[Justin Ablett @justinablett]

@IBMBlockchain @brandongerena @Adobe @AdobeCommerce @IBM Exciting times to help clients together @AdobePartner @IBM_iX !!

[Kristin Fletcher @fletch_chi]

Countdown to Adobe Experience Makers Live next week! Don't miss our session with @brandongerena @AlariceLonergan and more. Register for free here: https://t.co/MOxRroX9Z2
@AdobeExpCloud @AdobePartner @IBM_iX

[Justin Ablett @justinablett]

@matdaws We will take you in the next leg 🇪🇸😉

[IBM Consulting @ibmconsulting]

Join @JustinAblett, Global Adobe Lead @IBMiX and @AntRobAudiUK from @Audi at #AdobeSummit → https://t.co/RTLyn7Sgv9 and learn how to reimagine digital journeys and grow your customer base.

💻 S860 - Put Your CX in the Driver’s Seat.

We start in 30 minutes!