Your company or brand will never pop in the market because of special tactics or strategy. It will only get traction once you start sharing a different worldview from everyone else in your industry and then repeat it for years.
It's not fancy or complicated, but it works.
@luke_netti Spent 3 days in a row whiteboarding with folks this week. Writing things out by hand, thinking through the problems, etc. AI could have helped, but there's 0 chance it would have been as nourishing.
more content β better content.
The real marketing cheat code is getting more mileage out of what you already have.
Join our Community Workshop with @justincsimon, founder of Distribution First, and our Head of Community @KendallBreitman, to learn how to build a distribution flywheel that helps you get more out of every piece of content you create.
Join live and bring your questions, or RSVP to get the replay sent straight to your inbox β https://t.co/d9g6l6lOQU
@josuevallesp We've been conditioned to think "I have to work hard to be successful," and that's just not the case. Being efficient isn't the same as being lazy or cheating. It's a massive unlock when you can shift your mindset.
I recently had the opportunity to talk with @justincsimon about all things #ContentMarketing and Distribution for the @sumadvisor podcast.
Here's his thoughts on the difference between startups and the enterprise with content.
"Distribution is very likely the one thing holding people back from their dreams." π€―
My buddy @TheCoolestCool dropped his brand-new book today!
Create Once. Distribute Forever.
I cannot wait to dive into this.
GO BUY IT!
Most marketing budgets look like this:
Content Creation: $500
Content Optimization: $200
Content Distribution: $000
Spot the mistake.
Fix it by buying this book for your team:
https://t.co/ySh5OtrB65
Do this to make ChatGPT work smarter for you β
I sat down with @TheCoolestCool for 50+ minutes to go deep on AI and how it's transforming marketing careers right in front of us.
You don't want to miss this one.
Search "Distribution First" wherever you listen to podcasts.