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There are 2 kinds of people:
1/ People who put their shopping cart away
2/ People who leave their shopping cart in the middle of the parking lot for someone else to put away
Be like the first one.
Persuasive writing is a game of opposites:
You build your case by showing the reader:
• What is / is not
• Why to / why not to
• What to / what not to
• When to / when not to
Every time you address one of these angles, you shed new light on your offer, topic, or product.
When you stop having ideas, you're too busy. Your brain needs space to marinate and generate fresh thinking. So, whenever you feel stale, ask: "what's eating up my time?"
Quick tip to make your writing stick:
Turn a hard fact into something tangible.
For example:
• Intangible: Mt Everest is 29,032 feet tall.
• Tangible: Mt Everest is 29 Empire State Buildings tall.
This helps your reader "see" what you mean.
There are 2 kinds of people:
1/ People who point out your mistakes to make themselves look better
2/ People who point out your mistakes to make you look better
Be the 2nd one.
When things are going well, no one questions leadership.
But when things are going poorly, the "claws come out."
• Infighting
• Blame-shifting
• Power-grabbing
It's easy to judge when you'r under no pressure to deliver.
Being modest doesn't serve you or the people around you. I'm not saying you should boast, but when you downplay what you do and the benefits it produces, you fail to give fully of what you have. If you want to make a difference, you have to tell people.
For over-quoters
Here's a Propper English tip:
If a "?" or "!" belongs to your sentence and not the quote...put it outside the quotation marks.
Did she say “I’m fine”?
But if the punctuation is part of the quote, it goes inside the quotation marks.
He yelled, “Watch out!”
I'd rather drink from a cup that shows me how many ounces I'm drinking than one that doesn't.
Why?
Because I know I should drink more water. And when I see the number of ounces going down—I believe I'm making progress.
Physical milestones drive your behavior.