$NKE is the world's most valuable sports brand — in the middle of its deepest crisis in over a decade.
The stock has lost 42% in a year and sits at its 52-week low, while CEO Elliott Hill steers a deliberately "non-linear" turnaround.
Q4 delivered a beat, but a deceptive one: the strong headline earnings rested on a one-time tariff refund, leaving just $0.20 EPS adjusted, and FY2027 guidance is cautiously flattish.
Still, the first real turnaround evidence is mounting — Nike Running grew double digits for five straight quarters, wholesale is returning, and many analysts see Q4 as the trough for revenue and margin.
The Elliott wave count is fascinating here: the multi-year correction since the $180 high is unfolding as a complex W-X-Y-X-Z structure, whose final wave Z is now testing the 40–43 zone — potentially the floor of an entire bear market.
As long as the $37 support holds, the bottoming thesis stays intact; real confirmation only comes above the SMA 200 at 55.
Sentiment stays at Buy despite lowered targets, with a wide $23–94 range that captures all the turnaround uncertainty.
At ~27x earnings, you're paying for hope, not the numbers — and the dividend, with a payout ratio above 100%, is a risk.
This is a patience game for long-term thinkers: the ideal zone sits at the low, but the turnaround still has to be delivered.
Yeah so what happened, girls:
The SP 500 lost 1,6% last week, the first week with losses after 3 months. Money slowly floats out of Tech in to defence and high value.
The semiconductor index fell more than 4% amid doubts that the AI rally has stretched valuations. The decline was partly triggered by a new AI model from the Chinese startup Moonshot that rivals US models.
Oil and Iran are constant in being our macro catalyst–– Hormus blockade, two killed U.S soldiers and Iran cancels the Intermis-deal.
The FED is tightening the reins–– Cleveland Fed President Hammack is hearing for the first time from companies calling for active measures against inflation—energy, supply chains, and the construction of AI data centers are driving up prices.
$LEU is one of the purest bets on the Western nuclear renaissance, ladies.
And uranium independence from Russia — the only licensed US producer of HALEU, the fuel of the next reactor generation, backed by a $900M DOE award, $1.9B in cash, a $3.9B backlog through 2040, and a fresh S&P 600 inclusion.
Against that stands the hard truth: the thesis hangs entirely on political decisions (Russian restrictions, DOE funding), revenue recently missed, and the stock sits 66% below its high.
The Elliott wave count is fascinating here: the correction since the $460 top is unfolding as a contracting A-B-C-D-E triangle, whose final wave e is now testing the Fibonacci zone around 145–166 — and a triangle is typically followed by a powerful upward thrust.
Today's +6% jump off the 52-week low may mark exactly that reversal. As long as the $123 level holds, the thrust scenario toward 335 and beyond stays intact; break it, and the count is void.
Notably, even the lowest analyst target sits above the current price.
$NFLX remains a fortress: a 33.4% operating margin, net debt of just $5.2B against $4.2B of quarterly operating profit, its largest-ever buyback quarter at $4.7B, and an ads business on track to roughly double to $3 billion this year.
Q2 delivered $12.56B in revenue and $0.80 in EPS, both broadly in line.
But the growth engine has quietly changed: members watched 97 billion hours in the first half — up only 2% — while revenue grew nearly 15%.
This company is no longer growing because more is being watched; it is growing because more is being paid.
UCAN, nearly half the business, decelerated to 10% even with a price increase in the quarter, and the Q3 guide of 11.7% marks the fourth straight quarter of slowing growth.
That is the context in which management chose to cut its view-hours disclosure to once a year from 2027: first the subscriber numbers disappeared, now engagement follows.
The wave count reads the current decline as a wave 4 correction, and corrections are permitted to run deep — the deeper question is how many more price rises this model has left before the ad tier and live events have to carry the weight.
Patience at the zone, and no rush to call a bottom the market hasn't confirmed.
$NFLX is releasing their earnings today after market close.
Analysts expect: $0.79 EPS
Membership growth over 325 Mio.
And watching closely if the 31.5% margin is holding.
In April $NFLX missed EPS expectations ($0.79) with EPS ($70).
If they beat expectations–– that doesn't mean automatically the stock explodes. We saw that with $NVDA and many other. Our primarily scenario is expecting to come an inch deeper before we break out.
Pre market sit's already at $74.15, but this is before earnings, not after.
We watch very closely for wich scenario the market decides.
$NFLX is releasing their earnings today after market close.
Analysts expect: $0.79 EPS
Membership growth over 325 Mio.
And watching closely if the 31.5% margin is holding.
In April $NFLX missed EPS expectations ($0.79) with EPS ($70).
If they beat expectations–– that doesn't mean automatically the stock explodes. We saw that with $NVDA and many other. Our primarily scenario is expecting to come an inch deeper before we break out.
Pre market sit's already at $74.15, but this is before earnings, not after.
We watch very closely for wich scenario the market decides.
The number nobody is talking about: 14.
That's how many ships crossed the Strait of Hormuz on Sunday.
Before the war: about 130. Every day. Roughly a fifth of the world's oil supply passes through that gap.
Yesterday's CPI showed inflation cooling to 3.5% — the biggest monthly drop since 2020. Everyone cheered.
But that number measured June, when gasoline fell 10% during the ceasefire. The ceasefire ended July 8.
The market is celebrating a photograph of the past.
Watch the ships, not the headline.
$SNOW — Pay attention.
Chart and Wall Street agrees.
Snowflake beat earnings hard: EPS $0.39 vs. $0.14 expected. Revenue +33%. Raised guidance.
The wave count has it building wave 3 after bottoming near $113 — the strongest wave in the sequence.
Here's the part I love: the 0.5 Fibonacci projection sits at $293.71. The analyst average target? ~$292.
Two completely different methods. Same zone.
The catch.. still unprofitable, priced on revenue, and Databricks is coming for its lunch.
Okay girls, hope you're ready for the week ahead of us.
Tuesday → US CPI (Consumer Price Index). The week's most important data point. A cooling from 4.2% to 3.8% is expected.
Earnings, big banks → JPM, $GS, $WFC,
C, $BAC.
Tuesday to Wednesday → Warsh before Congress. His first congressional hearing, and his first appearance since last week's hawkish meeting notes.
Wednesday → PPI (Producer Price Index). The second inflation page.
Earnings → $ASML.
Thursday earnings → $NFLX.
Friday → EU inflation, expected to confirm a cooling to 2.8%.
Three charts, three stories, one week.
$NFLX — down 40% from its high, reporting Thursday. Wave 4 sitting right at the halfway line. Ad revenue doubling, World Cup bid in play. Slowing subs the worry.
$ASML — the company that makes the machines that make the chips. Reports Wednesday. Forget revenue — watch bookings. That number tells you if the AI boom is real.
$XOM — pre-announced a ~$4B profit jump. Brent near $97 as Iran reignites. Geopolitics flowing straight to the bottom line.
Earnings season is here. This is where the market stops guessing .
Wave counts for all three → free Telegram, link in Bio.
$SOFI does have massive upside potential, but at the moment the market is split in two.
One: SoFi is an online bank, so it profits directly from high interest rates.
Two: SoFi is simultaneously valued as a fintech company, which causes allergic reactions in the market during periods of uncertainty.
The market simply doesn't know what to do with $SOFI right now.
But we do. Waiting for our entry zone between $15 and $13.50.
$SOFI will disappoint many investors this year if they don’t listen to this…
I don’t believe the downtrend is over yet.
Yes, we’re currently seeing a small countertrend move, but afterward, I expect the stock to fall toward ~$13.
I see only a 20% probability of an immediate breakout.
That said, $SOFI still has strong long-term potential, and my next major target remains ~$48.
One of the most iconic investors in history wore a Tudor dress.
Bess of Hardwick was the richest woman in 16th-century England after Elizabeth I.
No bank account. No brokerage.
She married four times — and negotiated every marriage contract with ruthless determination, securing her own money, widow's pensions and estates. But she didn't spend it on expensive gowns.
She lent money at interest. She invested in sheep farming, wool, lead and coal mines. She made her capital work.
You don't need a clever marriage contract to invest. The key is: you have money. So invest it.
There is no excuse. If a woman 450 years ago — with a fraction of your options — did it, then the only lady limiting your wealth is YOU.
Mid-week update.
Five setups.
$HBM — 46.79M new shares from the Arizona Sonoran deal. Dilution is the quiet killer.
$BIDU — barely flinching at the Fed. China runs its own cycle. Diversifier, not safe haven.
$DTE — buying back its own stock near the 52-week low. Management voting with the balance sheet.
$ORCL — $40B in debt, 21,000 jobs cut, and a $638B backlog. Strong bones, scary financing.
$RHM — order book €73B. Market cap €51.8B. Stock down another 4%.
Every one of these has a full order book. None of them has convinced the market it can turn it into cash.
Contracts are not cash flow and backlogs are not revenue.
Wave counts and zones for all five → free Telegram, link below.
https://t.co/cN4l0sZIRl
Fed minutes dropped.
There answered clearly hawkish.
But the market was already red before that announcement, because Trump ended the ceasefire with Iran.
The market stays emotional. The question is–– Can you be the investor girlie who makes a fortune out of this uncertainty?
Can you read market language? Because then probably yes.