Steph

Scaled an e-com brand to $1.8m. Now Head of Ops @morethanscaling @gmcunban
Google Ads → Profit, not spend
$850M+ generated

[Bony Ghadiya @bony_ghadiya_]

Means even more coming from someone who's seen how most agencies operate.

We've been fortunate to help 7-8-9 figure ARR SaaS businesses, some of the top Shopify App Store apps, and countless eCommerce brands grow through Google Ads.

Onwards. 🚀

[Bony Ghadiya @bony_ghadiya_]

Nearly $1M in one week.

Another brand where Google Ads cold traffic is the #1 revenue and profit driver.

ROAS: 4.91.

[Steph @juststeph1990]

hot take: most google merchant center suspensions aren't google's fault.

i know that's not what you want to hear.

but after clearing 3,000+ suspensions, here's what i've seen:

90% of suspended accounts have at least one legitimate policy issue.

the problem isn't that google flagged you unfairly.

the problem is that google gives you zero guidance on what to fix.

no specific page. no specific line. just "misrepresentation."

so merchants guess. and they usually guess wrong.

what google actually wants:

a website that matches the products in your feed

transparent business information (returns, contact, shipping)

no misleading claims anywhere on the site

a detailed appeal that maps your fixes to their policy language

most people nail 1-3.

almost nobody does 4 correctly on the first try.

that's the difference between reinstated and stuck in rejection loops for months.

[Steph @juststeph1990]

@stevewilldoit https://t.co/Xg3IFo5sla and @rowanahluwalia is the business! You won't be disappointed, their knowledge in the space is unprecedented not to mention all the services they provide when it comes to processors, ad approvals the whole shabang.

[Steph @juststeph1990]

most people are winding down for the night.

this merchant just got their google shopping back.

"the issue no longer appears in your Merchant Center account."

misrepresentation suspension cleared.

for an ecom store, that email at 10:49 PM means tomorrow morning the campaigns are running again.

[Steph @juststeph1990]

a client came to us after 47 days of being suspended.

misrepresentation.

they'd submitted 6 appeals on their own. all rejected.

their google shopping was completely off. no revenue from the channel. they were running the business off savings.

when we reviewed the account the website fixes were mostly correct.

the problem was the appeal itself.

every single one they submitted was too vague.

"we have reviewed our website and made the necessary changes."

that's not an appeal. that's a sentence.

google needs specifics. page-by-page. policy-by-policy. change-by-change.

we rebuilt the appeal from scratch.

11 days later:

"the issue no longer appears in your Merchant Center account."

47 days of rejected appeals. 11 days with the right process.

if your GMC is suspended right now go to gmcunban https://t.co/a4r3eD8ASc

[Steph @juststeph1990]

google suspends thousands of merchant center accounts every month for "misrepresentation."

most merchants have no idea what it means. google doesn't explain it.

here's what's actually happening and why most appeals fail:

misrepresentation isn't about your products.

it's about your website.

google's review team is checking if your store creates a misleading impression of who you are, what you sell, or how you operate.

the most common triggers:
- unclear refund or return policy
- missing or vague contact information
- checkout flow that doesn't match the landing page
- trust signals that feel off (fake reviews, exaggerated claims)
- website doesn't match the feed

why most appeals fail:

merchants fix one or two things and resubmit.

google rejects it. no reason given.

they fix something else. resubmit. rejected again.

the problem isn't the fixes. it's that they don't know what google's reviewer is actually looking for in the appeal itself.

the appeal is a separate document. it's not automatic.

you have to tell google exactly what was wrong and exactly what you changed - in language that maps to their policy framework.

most merchants don't know this.

that's why we built gmcunban https://t.co/a4r3eD8ASc

[Steph @juststeph1990]

my GMC unban checklist has reinstated 95%+ of every suspended account we've used it on.

giving it away for free.

like, RT + comment "UNBAN" i'll send it directly. must be following.

(must be following)

[Steph @juststeph1990]

most agencies say they can fix google merchant center suspensions.

very few actually do.

this is one of dozens of these emails we cleared in july alone.

"the issue no longer appears in your Merchant Center account."

misrepresentation. one of the hardest flags to remove.

cleared. again.

[Steph @juststeph1990]

3:03 AM.

that's when this email landed.

"the issue no longer appears in your Merchant Center account."

misrepresentation suspension. cleared.

our team doesn't work on a schedule.

they work until it's done.

[Steph @juststeph1990]

"google shopping optimization is all about bidding"

no... most brands are bleeding budget because their product feed is broken, not their bids.

everything you need to fix your feed and scale your shopping campaigns is inside a notion doc.

like, RT + comment "FEED" and i'll send you the Feed Optimization Playbook for free.

(must be following)

[Steph @juststeph1990]

a merchant woke up one day to find their google shopping campaigns completely paused.

misrepresentation flag. no specific reason. no page to fix. just — suspended.

they'd been running ads for 2 years. overnight, gone.

most people in that situation spend weeks submitting the wrong appeals and getting rejected.

this one didn't.

1:37 PM. "the issue no longer appears in your Merchant Center account."

knowing exactly what google wants to see in an appeal is the entire difference between reinstated and stuck.

[Steph @juststeph1990]

misrepresentation suspensions don't come with instructions.

google flags your account, gives you no specific page to fix, and rejects most appeals automatically.

this client went through that.

june 5th they got this email.

"the issue no longer appears in your Merchant Center account."

that's what fixing it correctly looks like.

[Steph @juststeph1990]

every day your google merchant center is suspended = a day your products aren't showing on google shopping.

your competitors' products are.

buyers who would have found you found someone else.

that traffic doesn't come back.

the fastest path to reinstatement isn't submitting more appeals.

it's finding the exact issue first then appealing once, correctly.

one clean appeal beats five guesses every time.

[Steph @juststeph1990]

check your Shopify store right now.

if any of these apply your GMC account is at risk:

→ shipping times that don't match reality
→ unverified product claims
→ artificial "sale" pricing
→ stock photos as main product images
→ vague or missing about/returns pages

i built a free diagnostic that tells you exactly where you stand in 5 minutes.

like, RT + comment "GMC" and i'll DM it to you.

(must be following)

[Steph @juststeph1990]

things that do NOT fix a google merchant center suspension:

→ submitting an appeal immediately without changing anything
→ randomly updating your refund policy
→ adding a phone number to your contact page
→ resubmitting 4 times in the same week
→ emailing google support and waiting

things that actually fix it:

→ auditing your live store against google's exact policy requirements
→ finding the specific issue triggering the flag
→ fixing that exact thing before touching the appeal

order matters more than effort.

[Steph @juststeph1990]

most ecom brands that get hit with a misrepresentation suspension never fully recover.

they spend weeks guessing. submit appeals. get rejected. lose momentum. some shut down ads entirely.

this client got the email.

"the issue no longer appears in your Merchant Center account."

their reply?

"LETS GOOOO"

the difference between those two outcomes is knowing exactly what google is looking for — and fixing it precisely.

[Steph @juststeph1990]

your google shopping ads stopped running overnight.

you check merchant center.

"account suspended."

no explanation. no page. no specific reason.

just a flag and a clock ticking while your competitors take your traffic.

this is the situation thousands of ecom brands wake up to every week.

the suspension isn't the worst part.

the not knowing where to start is.

[Steph @juststeph1990]

misrepresentation is google's harshest merchant center suspension.

most brands get it once and spend weeks trying to recover.

we cleared two in the same day.

1:21 AM. "complete. please don't change anything within 7 days."

knowing what to fix is half the battle.

knowing what NOT to touch after is the other half.

most people get the first part wrong. almost everyone gets the second part wrong

[Steph @juststeph1990]

https://t.co/MUUA42vLEi