Consumer tech is a weird game.
You’re trying to create something the whole world needs...
...but also didn’t *know* they needed (or else it’d exist already)
LMNT is suing us and me personally for $255m, for a social media post.
Plus punitive damages, legal fees and other relief.
This is how big food companies can crush a startup
@andrewparker Or...an AI that scrapes the 80% done announcement, carries it to polished completion, and then launches it, running circles around the original.
(jk)