Joel Widmer

I help thought leaders create amazing content.

[Joel Widmer @jwidmer]

The people ahead aren't necessarily smarter.

They've figured out how to consume information in the margins.

Walking time becomes learning time.

Dead time becomes growth time.

[Joel Widmer @jwidmer]

Love all the info this tool has! Worth a look and bookmark.

[@levelsio @levelsio]

Really cool website I discovered today called https://t.co/HhfVMjejO7 which lets you check the live arrival queue time for any airport in the world

Very useful with European (and some American) airports now just becoming by default very slow when you arrive to get through immigration

If anyone knows the founder, I'd love to add this data to 🎒 https://t.co/UXK5AFqCaQ and let it affect the ranking because arriving in a place fast and smoothly is a big part of what makes it attractive to travel to (for me)

[Joel Widmer @jwidmer]

The gap between how you think you sound, want to sound, and actually sound is killing your outsourced content.

Stop editing to death trying to "fix" your voice.

Instead:
• Record yourself talking to real customers
• Have it professionally edited
• Focus reviews on accuracy, not tone

Your natural conversation IS your brand voice.

[Joel Widmer @jwidmer]

8/ The result: Clients who become advocates instead of questioners.
Because when you start fast and strong, everything else becomes easier.

[Joel Widmer @jwidmer]

🧵 Most agencies fail at client onboarding because they get this one thing completely backwards.
Here's the framework we use to eliminate buyer's remorse and set the tone for the entire relationship:

1/ The pace you START with determines the entire relationship.
When a client signs, they have buyer's remorse. Your job isn't just "thanks for buying, let's begin." It's proving they made the right choice through speed of execution.

[Joel Widmer @jwidmer]

7/ Questions to ask about your onboarding:
What's the first thing clients see from us?
How quickly do they experience a win?
Are we setting expectations proactively?
What story are they telling themselves when we go quiet?

[Joel Widmer @jwidmer]

6/ The result:

Content that gets saved, shared, and actually converts.

Because when you answer the questions people are really asking, they stop scrolling and start engaging.

What questions do your best clients always ask you? 👇

[Joel Widmer @jwidmer]

🧵 Most content fails because it answers questions nobody's asking.

Here's our system for finding what your audience actually wants to know (and turning it into content that converts):

[Joel Widmer @jwidmer]

5/ Test with the "so what?" filter

After every piece of content, ask: "So what?"

If you can't immediately answer why someone would care, rewrite it.

Your expertise means nothing if it doesn't solve their problem.

[Joel Widmer @jwidmer]

Want better results? Focus on examples, context, and decomposition. Skip the role-playing and threats. For critical systems, use ensembling and review everything.
Here's the link to watch it: https://t.co/AEn4hXbv31

[Joel Widmer @jwidmer]

Just watched a YouTube interview with Sander Schulhoff on prompt engineering—most of the usual advice is outdated. To save you a Youtube rabbit hole, here are the 10 techniques he found actually work in 2025.

[Joel Widmer @jwidmer]

10/ Prompt-based security is a myth. Adding "ignore malicious instructions" doesn't stop prompt injection. Real security requires model-level changes, not clever prompting.