🚨Heads up: Our CEO Vlad Tenev’s X account was compromised and posted a fake promotion for a meme coin.
We’re working with X to restore access and the post has been removed.
Today we’re launching Ramp Router.
3 years ago, we built an internal LLM router at @tryramp that powers AI products for 70,000 customers.
Back then it was mostly about saving money.
Now it feels obvious: the best model changes constantly. GPT, Claude, Gemini, Grok, Qwen, DeepSeek, Kimi, GLM - prices and capabilities move every week.
So we’re opening up access to everyone.
One OpenAI-compatible endpoint. The right model for every request. Lower cost without rewriting your app.
Reserve access to use it.
My custom coding agent harness got a 52.4% resolve rate on SWE-bench Lite for its first full run, using Claude Haiku 4.5 for gathering context and Sonnet 4.6 for implementation.
The logic flow is a deterministic state machine with agent subsessions.
GM, a quick video of how coupon app @Phiaco_ runs its scam (and some content on how and why below).
1. A user goes to @dupeapp to find their next fav product (imagine this is your fav YouTube creator doing the hard work of driving a click after painstakingly making content)
2. User clicks link on Dupe after doing their research. Dupe should get credit for this sale at checkout, we created the demand.
3. Phia surreptitiously tracks the user to the checkout page. The moment a user is ready to buy, Phia takes over the page and says “hey how about a coupon”? This is explicitly unallowed by networks like Rakuten, because it robs other publishers of the sale they rightfully drove.
4. Of course a user is going to want to see if a coupon is available, so they tap the button. Phia now takes over the user’s cookies and claims that they drove the sale. Original publisher/creator gets hosed. This is the exact playbook Honey got in trouble for just last year. The funniest part is most times there are no available coupons to use… but they get credit anyway.
Why do Phia and other coupon apps do this? Simple… they have no clue how to generate demand on their app, their revenue is predicated on other apps and publishers to do the hard work to get the user to a checkout so that Phia can claim the win.
Why else? They just raised a lot of money and burn a lot of money and need to show that they know how to make money so they can raise again. Except… it’s all a bunch of cope. They have no demand gen.
Downstream impact is brands have no clue how good their publishers actually are because they can’t attribute the checkout correctly. Brands also lose money because they had to discount an item unnecessarily. Publishers and creators all lose money.
It’s a scam.
This is good reporting by @oliviasolon and @business. We’ve already reported this behavior to Rakuten and others multiple times, Phia tells them they’ve fixed it but some time passes and they go back to doing the same thing again, they’re hoping no one is looking too closely.
Phia — the buzzy shopping app co-founded by Bill Gates' daughter, Phoebe — is claiming credit for online sales it didn’t actually drive, a Bloomberg investigation found. Read our exclusive story: https://t.co/KYuWkmkE7D
📷️: Dia Dipasupil/Getty Images
No, THANK YOU! Truly a honor to wear the 💜💛 while trying to continuing the greatness & legacies that came before me! Hope I made a few proud during my stint. 🙏🏾🫡👑