Product design is one of the most misunderstood fields in tech. It’s not about polishing someone else’s idea. It’s about discovering what’s worth building.
So we raised $3.2M to create Softlight: AI that discovers what to build.
Great designers navigate business complexity to explore ideas, visualize them, and uncover new ones through iteration. The “aha” moment is realizing they don’t just make your idea better. They help you find the idea itself.
That’s what today’s vibe-coding tools miss. They start with your idea and assume you should build it. Softlight starts with your business context to discover ideas you might not have thought of.
Our design partners range from growth stage startups to Fortune 500s. Our team created products at Meta, Uber, and Citadel and we’re backed by product execs, CEOs, and founders at companies like Stripe, Airbnb, and Plaid.
If you're interested in joining our NYC team, we'd love to hear from you. Link below.
Disappointed with @Lyft and @AskLyft We left a backpack in Lyft, reported it immediately. The driver won’t respond and Lyft says there’s nothing they can do even though they know exactly who the driver is. No accountability. This system is broken. Don’t just let this disappear.
My son left his backpack in @lyft last night. Driver is not responding to the return request. Any one has been in a similar situation and can let us know what to do next?
We already contacted @lyft several times and that is not helping either. Such a poor customer service.
@ExpediaHelp@Expedia I booked flights through your platform and canceled due to a family death. Despite providing documentation, I’m being denied travel credits. This is disappointing and adds to an already difficult time. Please assist in resolving this ASAP.
@ExpediaHelp@Expedia I booked flights through your platform and canceled due to a family death. Despite providing documentation, I’m being denied travel credits. This is disappointing and adds to an already difficult time. Please assist in resolving this ASAP.
@ExpediaHelp I booked a family trip through your platform, and the airlines has confirmed they refunded the tickets cost to you after a cancellation due to family death. However, I have not received the travel credits. Please resolve this issue promptly. #CustomerCare
@Expedia I booked a family trip through your platform, and the airlines has confirmed they refunded the tickets cost to you after a cancellation due to family death. However, I have not received the travel credits. Please resolve this issue promptly. #Customer service #refundhelp
Today is a very solemn moment for the United States.
The Supreme Court expressly took away a Constitutional right from the American people that it had already recognized. They simply took it away. That's never been done to a right that is so important to so many Americans.