k2forma

k2forma is a creative agency. We enjoy making cool stuff for people who like to take risks.

[k2forma @k2forma]

Congratulations to our client @TheHousingFund and Marshall Crawford for being named one of the Most Admired CEOs in Middle TN by @Nashvillebiz as well as the introduction of The Housing Resiliency Fund, created through a $2.25 million donation from @Amazon.

[k2forma @k2forma]

We’re thankful to @WSMV for featuring us last night! https://t.co/yNRsfhanKR
Watch online to see us talking about our pro bono work with Tempered Café and Chocolate
#TNCoronavirus #CovidKindness #Covid19Recovery #COVID_19

[k2forma @k2forma]

At the end of the day, we’re all in this together #TNCoronavirus. Find out how we’ll be using our #COVID19 @SBA loan to extend a hand toward other small businesses in Nashville: https://t.co/AbMNLvCYtE
#FeelGoodFriday #CovidKindness #Covid19recovery

[k2forma @k2forma]

#Coronavirus misinformation is spreading just as fast as the virus itself. Platforms like Facebook and YouTube say they’re working to prevent false info, but could this be the push that social media needs to upgrade their factchecking? https://t.co/RTFkO7ZF6d

[k2forma @k2forma]

The partnership we always needed is finally here - @Jif and @Giphy are taking advantage of the age-old #JIFvsGIF debate: https://t.co/fqLHL1J0BW

[k2forma @k2forma]

Check it out: The top 10 advertised brands this decade vs. the decade prior. Brands like McDonald’s and Geico have been on our screens and in print for more than two decades: https://t.co/YeRTkojzqe

[k2forma @k2forma]

#DYK “almost 70% of consumers want companies to personalize their communications.” In the hyper-crowded ad space online, ads need to be pinpoint targeted and especially relevant: https://t.co/izs055bZMW

[k2forma @k2forma]

Forever 21’s demise may have been due to growing real-estate costs and a lack of company innovation and sustainability practices. Now, the company is turning to an #ecommerce strategy that leaves out the U.S.: https://t.co/BN34Vk452X

[k2forma @k2forma]

For 2020, keep your eye on these #RetailTrends that started to take form last year. Some include anti-excess consumerism and hyper-personalized products. Check it out: https://t.co/iQHBQ1DZ0d

[k2forma @k2forma]

The Hallmark same-sex ad debacle shows that you can’t please everyone, but no matter what you should be as inclusive as possible. Especially when it comes to advertising, alienating demographics makes your brand feel isolated: https://t.co/KvrowPpCZ8

[k2forma @k2forma]

This Japanese Airline is using more than 3,000 unique creative assets in a campaign designed to be hyper-personalized to specific audiences. The tailored experience is expected to drive more customer engagement and brand authenticity:
https://t.co/Y3a58zOgFV

[k2forma @k2forma]

This Australian startup has developed tailored #VR experiences for seniors in care homes. The new #AgingTech can help seniors overcome limited mobility and help prevent loneliness through interactive tours:
https://t.co/Vwx2IspL0K

[k2forma @k2forma]

Is there a secret to #EmailMarketing success? It might not be so secret, since it’s a combination of understanding your audience and targeting them specifically with personality and context: https://t.co/di8hO8hCym

[k2forma @k2forma]

#DYK fewer than 3% of characters on North American television have disabilities, and of these 95% are played by able-bodied actors? This new ad uses a real focus group to shed light on under-representation in the media and advertising: https://t.co/yD71yURZlF

[k2forma @k2forma]

Full audio and voice-based products are going to become the norm as #SmartSpeakers dominate the market. Shifting design from visual to auditory will require a more comprehensive skill set: https://t.co/L1WzOfdqzD

[k2forma @k2forma]

In China, #ExperientialDesign is being used even in cafes. A new space in Beijing is designed to feel like a living ad, complete with intentional lighting, partitions, screens and more to help guide users’ sensors throughout the entire experience: https://t.co/dFq3lw4D5H

[k2forma @k2forma]

Something as simple as changing #VoiceAssistants voices can reflect a more inclusive world. Have you noticed that most voice assistants are female? Find out how this company is using #VoiceSearch technology to combat gender inequality: https://t.co/D9pHNfhuA3

[k2forma @k2forma]

This year’s #BlackFriday soared past previous records of sales and spending. Customers spent a whopping $7.4 billion in online sales, and 65% of all orders were made on mobile. Just more proof that a solid online store is imperative for today’s retailers: https://t.co/FXAbGB3tMa

[k2forma @k2forma]

In a world where retailers are spending 21% less on holiday TV ads than ever before, Pepsi is attempting to make a throw-back standout campaign with Cardi B as its ambassador. Are seasonal TV ads still as memorable as they used to be? https://t.co/xsOFWbM43s