Holding people accountable means understanding them and their circumstances well enough to assess whether they can and should do some things differently, getting in sync with them about that, and, if they can't adequately do what is required, removing them from their jobs. It is not micromanaging them, nor is it expecting them to be perfect (holding particularly overloaded people accountable for doing everything excellently is often impractical, not to mention unfair).
But people can resent being held accountable, and you don't want to have to tell them what to do all the time. Reason with them so that they understand the value of what you're doing, but never let them off the hook. #principleoftheday
I studied 600+ eCommerce brands representing $4.4B in rev to find whatโs powering the most successful outcomes.
The results were surprising. Here's what I learned:
#1 - ROAS is Overrated
.....
Beyond a certain level in your career, there is no permanent solution to a lack of time. The best way to cope with this new reality is to be extremely clear on the 1-2 things you must focus on doing really well in a given day, given week, given month (and actually get them done).