Keri Jones

[Keri Jones @KAFJones]

@JoyPeace4110 Just like in fundraising for nonprofits, all about relationship building!!

[Joy Peace @JoyPeace4110]

One of the biggest takeaway from the Audience reading is that attention is temporary but connection is lasting. Organizations that chase audience reach over engagement will not reach its full capacity. #PSC511B #Audience

[Keri Jones @KAFJones]

@JoyPeace4110 A process that takes patience!!!

[Joy Peace @JoyPeace4110]

The idea of turning seekers into joiners and joiners into amplifiers show that marketing isn’t a just about a moment but it’s a process. Nonprofits especially need to think long-term and not focus on campaign to campaign methods! #PSC511B #Audience

[Keri Jones @KAFJones]

@JoyPeace4110 I could totally agree with you here! We all have those people who influence us.

[Keri Jones @KAFJones]

@EJuncg I love how you caught my attention here! I’d find myself in your audience.

[Keri Jones @KAFJones]

@EJuncg That is a hard truth but real facts!

[Keri Jones @KAFJones]

Noise. There is so much noise on social media before the algorithms. Now organizations have to work that much harder to circumvent the clutter and the algorithms to get their message out. #PSC511B #Audience

[Keri Jones @KAFJones]

This book made me rethink how I’m influenced by paid media. It may seem like an outdated concept but between ads on social media, streaming and podcasts, paid media is as alive and well as ever - just very expensive! #PSC511B #Audience

[Keri Jones @KAFJones]

Thinking on the fact that Rohrs’ book was written in 2014 and even then, before social media has become what it is, he recognized that amplifiers could make or break a brand! #PSC511B #Audience

[Keri Jones @KAFJones]

It’s so important for companies and nonprofits alike to remember that they do not own their audiences! They need their audience maybe more so than their audience needs them! #PSC511B #Audience

[Keri Jones @KAFJones]

Reading Rohrs’ book, Audience, and right away I was captivated by how simply he put that an audience is a company’s biggest asset. What is a company if nobody wants what it is selling? What is a nonprofit if it isn’t meeting a need? #PSC511B #Audience

[Keri Jones @KAFJones]

@jmelder02 100%!!!!

[Keri Jones @KAFJones]

@JoyPeace4110 Yes! Make people feel seen.

[Keri Jones @KAFJones]

@JoyPeace4110 I love how they create conversation! This is definitely something we need to suggest NCYSA try to mimic in our team’s recommended social media strategy.

[Joy Peace @JoyPeace4110]

What stands out most about Planned Parenthood’s social media strategy is the use of storytelling. That is a great way to build supporters trust and make personal connections #PSC511B #Strategy

[Keri Jones @KAFJones]

@leallen31 So true. It’s important to a nonprofit that its audience is able to recognize its brand!

[Keri Jones @KAFJones]

@leallen31 Focusing on your audience helps build relationships which is the key to philanthropy!

[leallen @leallen31]

Focused messaging creates organizational brand identity while also maintaining public recognition within the nonprofit sector. #psc511b #Strategy

[Keri Jones @KAFJones]

@leallen31 Who isn’t drawn in by good storytelling? Such a simple way to market your brand!