Kaila

Interim CMO specialising in Fintech, Financial Services & Tech sectors. Marketing transformation / problem solver. All opinions are my own.

[Kaila @kailayates]

@HMRCcustomers If it was that easy I wouldn’t have to resort to this site to get my query answered. Your phone system doesn’t allow for humans to talk to humans and the options don’t cover my issue.

[Kaila @kailayates]

@HMRCcustomers Hi yes I have they’re waiting on notification from student loans company to tell you / HMRC that I have no account with them but I’ve not had any notification nor has my employer

[Kaila @kailayates]

@dkbooks You changed sizes avail to download from the new edition of the Dressmaking book but haven't updated sizes shown on page 10. Suggested sizes no long match with sizes available to download on your site! Help.

[Kaila @kailayates]

@fireworkreform Every single day since early Oct we’ve suffer random #fireworks often through the night. SE London. Please ban the sale of fireworks to the public

[Kaila @kailayates]

@johnnieego How will campaigns be measured - attribution through to conversion to pipeline- what are the mechanisms for measurement? Reporting format and cadence. How risk averse is the business? How do they respond to creative? What's need to get internal stakeholders buy-in?

[Kaila @kailayates]

@hamid This is exactly the distraction I needed! Please do cryptocurrency marketing too

[Kaila @kailayates]

@rshotton My pleasure! Your first book is in my top 3 most recommended #marketingbooks. Only wish it was out in time for Xmas gifting. Also can't wait to learn what the 0.5 bias is ;)

[Kaila @kailayates]

@rshotton Thank you. Pre-ordered, now to wait impatiently for Mar 23 release!

[Kaila @kailayates]

@rshotton E-book!

[Kaila @kailayates]

@stuartford @JolyonMaugham I agree with Jolyon. Are we ready for a brown leader? Is the the UK ready, unilaterally to vote for a non-white leader?

[Kaila @kailayates]

Check out our conversation on wrapping up a #CMO assignment and general #interim #marketing insights! LMK if you have different experience

[CMO Alliance @cmo_alliance]

Check out the new episode featuring @kailayates to find out everything an interim CMO should be thinking about when reaching the end of a project.

#Marketing #MarketingLeaders #CMOs #CMOAlliance #CMOConvo #MarketingPodcast #InterimCMO #FractionalCMO https://t.co/lPgdeocPDR

[Kaila @kailayates]

@juleslhoward @YorkFestofIdeas Will it be available on-demand after? Loving the book!

[Kaila @kailayates]

@GQMagazine @sanbenito Finally. We might get dresses with pockets too

[Kaila @kailayates]

@Otto_English Pretty much the entire passport service is outsourced already. Has been for years

[Kaila @kailayates]

@BBCWorld Prefer this more honest assessment

[Naomi Wu 机械妖姬 @RealSexyCyborg]

Ok here's a technical breakdown of why the “@Dyson Zone™ Air-Purifying Headphones” aka. the Snot Cannon aka. the Wearable SuperSpreader Event is such a staggeringly bad idea and a significant danger to public health if it is allowed to be sold.
🧵

[Kaila @kailayates]

@TessaWestNYU might have a few (umm tons) tips read #jerksatwork

[Qwoted @qwoted]

A reporter from @Clockify is seeking #communication experts, #HR Specialists, and #psychologists for insight on dealing with #difficultpeople at work. Submit your source and get qwoted: https://t.co/E7ZYJV5YIo #PRrequest #JournoRequest

[Kaila @kailayates]

#InternationalWomensDay #WomensHistoryMonth what are you doing?

[MindGym @themindgym]

#InternationalWomensDay and #WomensHistoryMonth are just around the corner.

How are you empowering women in your company?

Avoid token efforts. They don’t work.

Instead, use the science-backed approach to creating a gender-inclusive culture.

Read here: https://t.co/91d2OQ621r

[CMO Alliance @cmo_alliance]

Interim CMOs can play a vital role in organizations, but they need to be prepared.

Find out everything an interim CMO needs to hit the ground running in a new episode of CMO Convo featuring @kailayates: https://t.co/g2ahrqNOHW

#CMO #CMOAlliance #Marketing #podcast #CMOConvo