MLS have new numbers out today on their Apple TV and broader broadcasting reach; they are reporting 7.9 million total 'live match viewers' over a weekend. That's a 62% increase Year on Year per the league. Seth Bacon, EVP Media for MLS, talks about it on this week's Soccer Business podcast.
History on Saturday. The first professional live sporting event shot entirely on an iPhone 17 Pro. 📱
@LAGalaxy hosts the @HoustonDynamo at 10:30pm ET on Apple TV: https://t.co/aFvqLXKVxh
Apple TV will broadcast a special live MLS game on May 23 shot entirely on 15 iPhone 17 Pros.
This will mark the first major live sports event captured using only smartphones.
https://t.co/tkiU94cdRw
Presenting the first professional live sporting event shot entirely on iPhone 17 Pro.
This Saturday’s milestone Major League Soccer broadcast featuring @LAGalaxy vs. @HoustonDynamo will be captured exclusively on iPhone 17 Pro. Watch live May 23 on Apple TV. #ShotoniPhone17Pro
@Osinttechnical while violent, the mating ritual of the f-18 is quick. leaving behind several offspring to return later in life as hornets themselves to repeat the cycle. - Sir David Attenborough probably