Truly outstanding ad in every way - the link between the product/brand and the celebrity, the way the stars have been used, the writing, and the way it is as entertaining as it is purposeful! Take a bow, Kulfi Collective!
Considering Jackie Shroff's famous love for plants, the choice of brand ambassador was a no-brainer. But the writing refuses to simply sit on that detail alone. It brings in Tiger Shroff and makes him the lever to get to the point about Jackie's love for plants. And the writing is razor sharp! "40% protein, 60% neglect" is pure gold, both in terms of context to the idea and in humor quotient!
Even the de-ageing element is perfectly in context. The writing keeps every scene fully in context to the larger exaggeration (attention to plants alone, neglected Tiger). The scene where Jackie falls down and Tiger catches him has the most unexpected payoff in service of the larger story 😂
#advertising #marketing #creativity
#Varanasi SYNOPSIS:
In the year 2027, the world faces an existential crisis as a massive asteroid named Shambhavi is on a direct collision course with the holy city of Varanasi. A rugged archaeologist and explorer, Rudhra (Mahesh Babu), is recruited for a high-stakes, globetrotting mission to recover an ancient cosmic artifact — joined by Mandakini (Priyanka Chopra Jonas), a fierce historian and skilled marksman.
Their quest becomes a high-tech sci-fi thriller racing across the jungles of Africa, the icy wastes of Antarctica and the landscapes of Europe — pursued by the tech-genius villain Kumbha (Prithviraj Sukumaran). The key to stopping a future catastrophe lies hidden within the city's mythical past.
@kirkiriputti A part of me just died. I was literally so inspired to make my own version of the Ganesha/Lambodhara series and now I’m questioning myself.