I couldn’t be more proud of this initiative and I look forward to seeing how all of our brands will continue to create meaningful change through the power of storytelling.
Adweek continues to follow up with execs who presented during upfronts week. @JoAnnRossCBS explains why the company elected to do a fully combined presentation this year, how they kept things entertaining and what’s next for this year’s negotiations. https://t.co/rQrSwuUZ2r
Addressable advertising has long been a technology best associated with streaming and digital. CBS expects to bring it to broadcast TV this year....
https://t.co/bxJ5oyNXE8
CBS, one of the nation's most venerable TV networks, expects to launch an ad technology on broadcast that will give sponsors some of the benefits they already enjoy in streaming video....
https://t.co/bxJ5oyNXE8 via @variety
.@Nickelodeon is fun for everyone. Last week, we shared what’s in store for kids, parents and advertisers alike during the Nickelodeon Virtual Upfront Show.
https://t.co/JgnUg6159K
Around two years ago, ViacomCBS streaming head Tom Ryan graced the cover of Adweek for a story about making Pluto TV one of the largest AVOD players in the game.
@paramountplus launches today, and Ryan is using Pluto TV's playbook to aim for success.
https://t.co/sxzO6Qvmb6
“Journey to the Peak,” @droga5's #SuperBowl campaign for @paramountplus, would have been ambitious in a normal year, but that the agency pulled it off in the middle of a pandemic only made for a steeper climb—and a more inspiring view from the summit. https://t.co/IyFP4OA14h