Karim Salkim.

Human, Brand Designer, Strategist.

[Karim Salkim. @karimsalkim]

I was hired to give Lake Group a fresh modern look, I redefined their core purpose, redesigned their visual identity and crafted their brand messaging.

[Karim Salkim. @karimsalkim]

Lock in or get locked out.

[Karim Salkim. @karimsalkim]

Create by obsession, not strategy.

[Karim Salkim. @karimsalkim]

Stay connected to your inner child.

[Karim Salkim. @karimsalkim]

Magic happens when you learn to unlearn.

[Karim Salkim. @karimsalkim]

Arsenal Football Club.

[Karim Salkim. @karimsalkim]

Greatness takes a damn minute.

[Karim Salkim. @karimsalkim]

Create from the inner space.

[Karim Salkim. @karimsalkim]

Creating something out of nothing is a superpower, kind of.

[Karim Salkim. @karimsalkim]

Thin line between creative and childish.

[Karim Salkim. @karimsalkim]

Creativity needs play, not pressure.

[Karim Salkim. @karimsalkim]

1% Daily.

[Karim Salkim. @karimsalkim]

Back to fantasy.

[Karim Salkim. @karimsalkim]

Great brands make people feel.

[Karim Salkim. @karimsalkim]

The magic of 5AM.

[Karim Salkim. @karimsalkim]

Harakati za Enzi Identity, A marriage between Harakati and Enzi, a union of craft and culture, where coffee becomes more than a drink. It’s a movement of dignity, pride, and shared heritage.

[Karim Salkim. @karimsalkim]

There's no shortcut to mastery.

[Karim Salkim. @karimsalkim]

1% better, everyday.

[Karim Salkim. @karimsalkim]

Pain is temporary, legacy is permanent.

[Karim Salkim. @karimsalkim]

Unlearning.

[Karim Salkim. @karimsalkim]

90% of my ideas come when I don't think about ideas.