Often founders think brand is a logo or the colors, and that it’s something you can think about later.
With @linear we thought about it the brand from the day one.
But brand is not a logo, colors or the website. It’s what you stand for as a company. You then build the brand in people’s minds over time with the actions you take, the service you produce and the things you say.
At Linear we often ask an ourselves if something we do internally or externally “on brand”. If it’s not, we won’t do it.
The visual representation or the name of the company only serves as the anchor what people can associate their feelings and thoughts about your company.
@RonanBrownen Gosh this is really sad to hear… when I opened my account in 2013, I walked into a Nordea branch that turned me away, then I walked into the neighboring one and got the friendliest service and the account right away! Made me wonder why…?
Absolutely fantastic talk and message from @steph_hay ! “To design for trust, we must embrace human emotions” and always remember the connection you make to the person behind the interface. ❤️🌟 #SDGC19#designfortrust
Speculative design and future scenarios meet at #MyData2019. I'm hosting a session about designing future human experiences around MyData. Awesome presenters and cool visualizations.
Walking through the gallery of the life of Ada, the world's first MyData-connected child. A brilliant way to visualise what #MyData means in practice. #MyData2019#digitallife@adafortrust