Karson Stone

engineering. photography. not super active on here.

[Karson Stone @karsonstone]

@BarstoolTenn @FireballWhisky @HeyDudeShoes #KnoxvilleBCT

[Barstool Rocky Top @BarstoolTenn]

🚨Championship Voting is LIVE🚨

🗳️Retweet this post and reply with #KnoxvilleBCT to vote!

Winner will be announced 5pm EST Friday 9/27
Online Voting Ends 9/27 @ 1:00pmEST

@FireballWhisky @HeyDudeShoes

[Barstool Rocky Top @BarstoolTenn]

🚨Semifinal Voting is LIVE🚨

Retweet this post & reply with #KnoxvilleBCT to vote!

Winners announced 1pm EST Monday 9/22
Online Voting Ends 9/19 @ 11:59pmEST

Come out to Yeehaw Knoxville, 6-9PM, Saturday 9/21 to watch the Vols & vote for Knoxville!

[Karson Stone @karsonstone]

Today was a normal day in my life as a technical Product Manager:
- Made final decisions on safety-critical testing requirements
- Removed a buggy feature from the codebase
- Deployed the latest release
- Taught some engineers what dry shampoo does

I love being a #WomanInTech

[Anthony Pierri @apierriPMM]

If you have a risky product...

you're going to have a harder time reaching the risk-averse mainstream market.

Early adopters ARE willing to accept some level of risk:

✅ technology enthusiasts want to get their hands on new tech and push it to it's limits

✅ visionary, forward-thinking leaders want to get a competitive edge by getting their hands on it before everyone else

The mainstream market is NOT willing to accept the risk:

❌ they've been burned before by following visionary leaders who adopted new untrusted tech (and then left them to pick up the pieces)

❌ they are thinking through the practicality of adopting software (onboarding, documentation, integrations, partnerships, security, compliance, etc.)

The break between these groups is known as "the Chasm," a concept coined by Warren Schirtzinger and popularized by @geoffreyamoore.

There's been lots of pushback to the concept over the last few decades.

"Is there REALLY a chasm?"

In reality, it's a spectrum.

The amount of risk a technology brings...
...determines if there's a chasm
...and how BIG the chasm actually is

Take some examples below:

@Calendly has virtually no risk. The mainstream market can adopt it without an issue.

If you're talking about reaching enterprise companies, then a small chasm starts to form (i.e. rolling out Calendly to 50,000 employees is a little different than 50 employees).

But the "early market" of Calendly was extremely large from a PLG perspective, and it allowed Calendly to become a known quantity that made moving into the enterprise way less risky (having tens of millions of users makes you seem a little more legit, as you can imagine).

@SlackHQ had a bigger chasm to cross than Calendly.

If you can imagine, there was a time when MOST companies operated through email. EMAIL!

Slack brought an entirely new paradigm for communication (channels, much more synchronous/chat-style, open type of messaging).

Would people adopt this new method?

Ultimately, they too were able to utilize PLG and mass-market adoption to make this transition from the early market to the mainstream market.

@neuralink’s chasm may be too large to cross (at least for the next decade).

Implanting chips into people's brains at a large scale bears a TREMENDOUS amount of risk (from almost every possible angle imaginable) for the mainstream market.

Time will tell if it can be crossed (or not!)

#productmarketing #saas #startups #gotomarket #positioning

[The Dirty Team @partywithdirty]

GIVEAWAY: TWO (2) #SXSW MUSIC BADGES ($1,890 TOTAL VALUE)

How do you win?

1) RT this

2) Follow @partywithdirty

That's it. Winner (one winner gets both badges) announced 12pm Friday 2/23. Go!

[UberFacts @UberFacts]

⚡️🚙🔥 Happy Back To The Future Day

[Karson Stone @karsonstone]

@TexasLonghorns @UTAustin #HookEm selfie!

[Texas Longhorns @TexasLonghorns]

It's almost time! #HookEm

[Karson Stone @karsonstone]

Love you Sky! 🎓❤️

#UTGrad2022

[Karson Stone @karsonstone]

3 Vols, 5 degrees…so far

Go Skyler! 🎓

#UTGrad2022

[Karson Stone @karsonstone]

Congrats to my beautiful sister!!! ❤️🎓 #UTGrad2022

[Karson Stone @karsonstone]

If you’ll excuse me, I’ll be beating my high score in Pokémon Snap all weekend

[Karson Stone @karsonstone]

McLovin’s comeback/insult “read a book for once” is honestly so savage…like what’s lamer than being closed-minded & unwilling to learn new things

[Karson Stone @karsonstone]

Jordan didn’t understand my monkey chasing weasel reference. Easy to miss or common knowledge?

[SEC Network @SECNetwork]

12 years ago today ...

Pat Summitt became the first men's or women's coach in college basketball history to reach 1,000 wins 👏 @LadyVol_Hoops

[Karson Stone @karsonstone]

Sharing a birthday month with such inspiring people like Betty White, Martin Luther King Jr., Stephen Hawking, Dolly Parton, Elvis Presley and Lin-Manuel Miranda is pretty cool 🎂 #HappyBirthdayBettyWhite and to all the #JanuaryBabies

[Karson Stone @karsonstone]

It’s snowing sideways - this whole “windy Midwest” thing is no joke

[Karson Stone @karsonstone]

Not sure why, but as I get older I feel like watching the radar is more and more of a legitimate pastime #BecomingMyParents

[The Verge @verge]

Walmart will use fully driverless trucks to make deliveries in 2021 https://t.co/37BBS2Tpct