I put our website price on the site: $4,800.
Fewer calls with people hoping for $500.
More calls with owners ready to buy.
A price page is a filter. Discovery calls are not a hiding place.
A care plan at 90% margin is not a win if clients cancel after 3 months.
Track retention by client, not just monthly revenue.
A leaky bucket still needs filling. Revenue is vanity, margin is sanity.