Kassandra Brunel

Partnerships manager

[Kassandra Brunel @kassandraspread]

#roadtooffice

[Kassandra Brunel @kassandraspread]

Currently trying to organize conference meetings without turning every day into 12 straight hours of “nice to finally meet you in person” 😂

Leaving some empty space this time.

Some of the best conversations I've had at events were never on the calendar — coffee lines, dinners, someone introducing someone else at a booth. You need enough structure to meet the right people and enough chaos to meet the people you didn't know you needed to meet.

[Kassandra Brunel @kassandraspread]

Funny part about partnerships: sometimes you spend weeks chasing a conversation that goes nowhere, then someone randomly introduces you to the right person on a Tuesday afternoon and everything comes together in 20 minutes.

Had one of those conversations today.

Still early, so nothing to share yet, but I walked away thinking “yep, this actually makes sense.” Those are always the fun ones.

[Kassandra Brunel @kassandraspread]

Conference planning is officially reaching the stage where my calendar looks like Tetris 😂 Trying to coordinate meetings, booth stuff, partners, creators and dinners without accidentally putting myself in two places at the same time.

Still one of my favorite parts of the job though.

Emails are useful, calls are better, but sitting down with someone you've been talking to for months and finally putting a face to the name just hits different.

[Kassandra Brunel @kassandraspread]

Spent today comparing potential partners and had another reminder that bigger isn't automatically better.

I'd rather work with a creator whose audience actually listens to them than someone with 10x the followers and zero conversation happening underneath their content.

Reach gets you seen. Trust gets someone to actually care. Finding people who have both is basically the whole game.

[Kassandra Brunel @kassandraspread]

My favorite stage of conference planning is when the event is still far enough away that everyone thinks we have plenty of time 😂

Then suddenly flights need booking, meetings start filling the calendar, everyone wants the same dinner slot and you're trying to figure out how to be in four places at once.

Still love it though. Nothing beats finally meeting people you've been talking to through a screen for months.

[Kassandra Brunel @kassandraspread]

Had three creator calls today and they couldn't have been more different.

One was straight to business and finished in 15 minutes. Another turned into a 45-minute conversation about crypto, travel and conference horror stories. The third started with “we probably aren't a fit” and somehow ended with us discussing three possible ways to work together.

This job is unpredictable in the best way. You really never know where a conversation is going.

[Kassandra Brunel @kassandraspread]

Conference planning season means my browser currently has flights, hotels, calendars, creator profiles, event schedules and approximately 700 Google Docs open at the same time 😂
The fun part is watching everything slowly connect. Someone we're meeting at an event introduces us to someone else, that turns into a call, the call turns into an idea and three months later there's a partnership nobody had planned in the first place.

Probably why I still love this job. You never really know which conversation is going to matter.

[Kassandra Brunel @kassandraspread]

Another morning of creator calls and I'm becoming more convinced that chemistry matters just as much as numbers when choosing partners.

You can have perfect analytics on paper and still know within ten minutes of a call that the collaboration won't feel natural. Then you talk to someone with a smaller audience and immediately have five ideas you actually want to build together.

Partnerships aren't spreadsheets. The spreadsheet just helps you decide who to talk to.

[Kassandra Brunel @kassandraspread]

Had a creator call today that was supposed to be 15 minutes and ended up going for almost an hour. We barely talked about the actual collaboration for the first half.

And honestly, those are usually the best calls

You learn what they're building, what their audience actually cares about, what they've tried before and what they absolutely don't want to promote. By the time you finally talk business, you already know whether there's a real fit. I'd take that over sending 100 cold partnership emails any day.

[Kassandra Brunel @kassandraspread]

My inbox today is basically 40% partnership proposals, 30% creator conversations, 20% conference planning and 10% me trying to remember which time zone everyone is in 😂

Busy week, but some really interesting conversations happening behind the scenes. A few started months ago and are finally getting close to something concrete.

That's probably the weirdest part of partnerships. People see an announcement and think it happened overnight. Sometimes that "overnight" took six months.

[Kassandra Brunel @kassandraspread]

Spent the afternoon reviewing creator applications and planning outreach for the next few weeks. We look at far more than follower counts. Audience quality, consistency, communication and genuine interest in the product usually matter much more than big numbers on a profile.

[Kassandra Brunel @kassandraspread]

Another day full of partnership calls, and it's always interesting how different every conversation is. Some creators want to dive straight into analytics, others care more about the product itself, and some simply want to understand the people behind the company before discussing anything else.

The longer I work in partnerships, the more convinced I become that relationships always outperform transactions. Campaigns end. Good partnerships continue long after the first collaboration.

[Kassandra Brunel @kassandraspread]

Haha, I still remember that summer day! I haven't given up yoga though. I don't get to practice outside very often anymore, but when I do, it definitely adds to the vibe. 🌿

[Kassandra Brunel @kassandraspread]

Landed this morning, grabbed coffee straight from the airport and headed directly to meetings. I used to hate travel days. Now they're honestly some of my favorites. Every city introduces you to new people, new ideas and sometimes partnerships you never expected to happen. That's probably my favorite thing about working in Web3 - you never really know which conversation is going to become your next big collaboration.

[Kassandra Brunel @kassandraspread]

One thing people don't realize is how much coordination goes into a single campaign.
There's the creator, the management agency, legal reviews, creative approvals, timelines, tracking links, payment schedules and about fifty messages that all start with "Just one quick question..."
When everything finally goes live it looks effortless.
That's usually a sign the team did their job well.

[Kassandra Brunel @kassandraspread]

Every time I review a new creator I ask myself one question.
Would I actually watch this channel if I wasn't working in partnerships?
If the answer is yes, that's already a great sign.
Authenticity is becoming one of the rarest things on the internet, and audiences notice it immediately. I'd much rather build something long-term with someone people genuinely trust than chase huge numbers that don't mean much.

[Kassandra Brunel @kassandraspread]

. Finally had a free evening after what felt like the longest week ever.
Met a friend for Italian food, walked around the city afterwards and promised myself not to answer a single work message until tomorrow morning.
I lasted almost two hours before checking tg 😂
Still... progress.

[Kassandra Brunel @kassandraspread]

Conference season always reminds me why face-to-face conversations matter so much.
You can exchange emails for months, schedule endless Zoom calls and still accomplish less than you do during a twenty-minute coffee break at an event.
Some of our strongest partnerships started exactly like that.