Kenneth.Ngo

[Jonathan @jchdotme]

BIG NEWSSSSS

lol for real though, this is exciting.

tldr - I'm releasing a massive advertising/copywriting course to the world, for free.

It's called The ****** Button. I created it about ten years ago.

Back then, the concepts I taught in the course had produced about $30M in revenue for my business.

Since then, the same concepts have gone on to produce over $400M, across multiple markets.

So if you're selling anything online, there's probably at least ONE tip in it worth some decent money to you.

The course was everything I knew about how to write ads and VSLs. It's 42 modules, each 20 - 60 minutes long, and God knows how long it took me to create it.

I launched it, started selling it... then decided I did not want to be a make money guru. In retrospect, that was a great choice for me.

So... the ****** Button has been sitting on a Google Drive ever since.

Every now and then, I see a twitter thread asking "what are the best copywriting courses out there?" I haven't been through anything recent... I know that @StefanGeorgi and @mialovelyihgux6 are legit af and their courses are consistently in the lists. But I've always thought The ****** Button was damn good, and should be more widely shared.

Well, I STILL have no interest in being a an online guru. In fact, trying to charge for this course would be more of a distraction than it's worth, so... releasing it for free.

My sincere hope is that it a.) helps some people advance their skills / careers, b.) gets my name out to people who wouldn't have otherwise found me and c.) long-term / long-tail, it's a recruiting engine.

Launching on YouTube soon. Like + RT for the link.

(just kidding, please don't - I'll just post a link when it's all online). Starred out the full name bc a few vids are live already).

[Kenneth.Ngo @katakae_]

@ecomnigger LMAO yea

Why’d you leave slastts server btw, miss u

[Kenneth.Ngo @katakae_]

@alt7r @hugokval Bro 😭

[Kenneth.Ngo @katakae_]

@ddclosedit RAHHHH. GOOD SHI
Where’d you find the product

[Kenneth.Ngo @katakae_]

@kaym0ee @kdseifu Ur too tuff Brodie 😮‍💨

[Kenneth.Ngo @katakae_]

@leonishuang Fiending for that car reveal

[Kenneth.Ngo @katakae_]

@limitlesstack Any cheaper vendors compared to modaXL? I saw someone pay 18 bucks for 100 pills but they didn’t give up their vendor

[Kenneth.Ngo @katakae_]

@euuaan_ SCALE

[Kenneth.Ngo @katakae_]

@justsibaja 😭😭😭😭

[Kenneth.Ngo @katakae_]

@cartiernoahh Are you at 1m/mo

[Kenneth.Ngo @katakae_]

@ecomrickys Bro what the fuck

Well done 🧎‍♂️

[Zack (Paid Ads Specialist) @zackpaid]

we're producing 100 meta ad creatives in 30min thanks to claude + higgsfield MCP

just imagine accessing:
- chatgpt images 2.0
- seedance 2.0
- opus 4.8

in the SAME claude chat

so i decided to document the step-by-step playbook behind how we generated multi-7-figures with this method

here's EVERYTHIGN we'll cover:

→ how to setup Higgsfield MCP:
connects Claude to 30+ image and video models through one endpoint, 2-min connect, no API key, existing credits carry over

→ the model stack:
which model when - ChatGPT Images 2.0 for text statics, Seedance 2.0 for animation, Kling 3.0 and Veo 3.1 for scaled winners

→ market research prompt:
produces an ICP pain map plus 7 ad angles ranked by differentiation (this is the angle that found an $8.4M-premium insurance hook)

→ creative strategy + copy stack:
3 angles x 3 copy variations each, written straight off the ICP pain map, production-ready

→ image generation:
full static ad creative in 60-90 sec, 3 composition variations per angle - a bar-chart static hit 5.1% CTR, the highest we'd ever tested

→ animation:
turn any static into a motion loop - one animated version ran +31% CTR over the same 14 days

→ the 7-day campaign test structure:
3 angles x 3 images x 2 formats = 18 variations, with exact day-3 and day-7 kill and scale thresholds

→ the localization add-on:
spin 3 city variations off any base creative - a real estate client hit $14.10 CPL on 479 leads, $43,575 in commissions

everything built after generating $10M+ across our clients' service based businesses at my meta ads funnel agency

and for 24h, EVERYTHING can be yours for free

like + comment "HIGGS" and i'll send it over

(must be following + RT for priority access)

[Kenneth.Ngo @katakae_]

@zackpaid HIGGS

[Kenneth.Ngo @katakae_]

@lorenzo_pravata CLAY

[Kenneth.Ngo @katakae_]

@Bogzabs96 PROMPTS

[Kenneth.Ngo @katakae_]

@lorenzo_pravata BRIEF

[Kenneth.Ngo @katakae_]

@Bogzabs96 FORMATS

[Kenneth.Ngo @katakae_]

@zackpaid COOK

[Kenneth.Ngo @katakae_]

@nicktheriot_ DESIRE