Katherine Barrow

Helping teams learn faster, make better decisions, and build products their customers love at @sprintzeroco

[Sprint Zero @sprintzeroco]

We loved this article from @jboogie on “Optimising for decision-making, not process.”

Process assumes that a task can be standardised. But in our rapidly evolving new reality, process can restrict a team’s ability to adapt and make new decisions.

https://t.co/iLmaZnqrfj

[Sprint Zero @sprintzeroco]

This month, we’re going to be sharing our top techniques for running #leanexperiments!

First off the ranks is the Comprehension Test. Use it to test if your customers understand your #valueproposition. This prevents false positives / negatives in future testing 🙌

[Katherine Barrow @Katbarrow]

Had such a great time talking about #continuousdiscovery at #uxnz2020 this morning. Looking forward to the last few talks this afternoon!

[Jaz @jazstar]

“Speed of learning is the new competitive advantage.” Continuous Discovery is the way forward. @Katbarrow at #UXNZ2020. #uxdiscovery #dualtrack

[Katherine Barrow @Katbarrow]

You Don’t Need a Grand Strategy to Achieve Organizational Change https://t.co/Ir1iB8O0f1

[Katherine Barrow @Katbarrow]

Design your products around mindsets, not just user personas https://t.co/WqA5igPI9j

[Katherine Barrow @Katbarrow]

How the psychology of co-creation hooks customers - The Startup - Medium https://t.co/u8SEctliPW

[Katherine Barrow @Katbarrow]

Slack and the Decline of Bots - OneZero https://t.co/6UN6Tsm2MM

[UX Collective @uxdesigncc]

5 questions to ask before you create a customer journey map — by @Katbarrow https://t.co/zZxd2LHKXT

[Katherine Barrow @Katbarrow]

And the persona rant continues. This article does a great job of discussing the real world impact of using #personas as an excuse to not talk to your users. https://t.co/A9XI5Ax8wN #ux

[Katherine Barrow @Katbarrow]

Now here's something you don't see every day. The USA "Business Roundtable" has changed their view on "the purpose of a corporation" from providing value to shareholders to benefitting many stakeholders, including customers, employees and communities. https://t.co/RKtu1DGXAL

[Katherine Barrow @Katbarrow]

I also love the idea of persona spectrums, that acknowledge that the average person does not exist. Combined with Jared Spool's scenario-based personas, this could really revolutionise how we go about designing for real people. https://t.co/G5dEHyXG5N

[Katherine Barrow @Katbarrow]

This is a really useful, quick read on helping executives draw the link between business metrics and customer behaviour outcomes. It includes a great workshop that helps contextualise the relevance of outcomes to overall business performance. https://t.co/ld8mCi2KTA

[Katherine Barrow @Katbarrow]

@SlackHQ rolls out a newer, faster app, but loses one of its empathetic micro-interactions. :th used to bring up the thumbs up emoji first, because Slack liked to believe our response to most things was positive. Pity to see it (probably unintentionally) gone

[Katherine Barrow @Katbarrow]

@nzdesigngal smashing it at #nzcustomer

[Katherine Barrow @Katbarrow]

Really enjoying the #cxsummit2019 - looking forward to sharing @pixelfusionnz and @Auckartgal’s chatbot story this afternoon

[Pixel Fusion @pixelfusionnz]

Come and say hello to our #CSO @Katbarrow and #MarketingManager @laurenyeoman_ if you’re at the conference today 👋🏻

[Katherine Barrow @Katbarrow]

And a third award comes for @PredictHQ at #nzhta! So honoured to have worked with these guys at @pixelfusionnz

[Katherine Barrow @Katbarrow]

Stoked to see one of our fantastic clients @PredictHQ winning the most innovative hi-tech software solution at the @NZHiTechAwards #nzhta @pixelfusionnz

[Katherine Barrow @Katbarrow]

Follow that with an award for most innovative hi-tech service #nzhta