Sprint Zero

We are discovery coaches who help digital product teams make better decisions and build products their customers love.

[Sprint Zero @sprintzeroco]

How do we structure, store and organise research data and findings?

Atomic Research is a new and scaleable approach to structuring research data, that breaks UX knowledge down into its constituent parts.

https://t.co/RKr6gRJvto

[Sprint Zero @sprintzeroco]

When faced with a large amount of #quantitative #customerresearch data, one of our go-to synthesis techniques is #EmpathyMapping.

Use Empathy Mapping to spot patterns in your research related to what customers think, hear, say and do.

[Sprint Zero @sprintzeroco]

Are you considering creating a customer journey map for your business?

Before taking the plunge, check out this post on “The 5 Questions to Ask Before you Create a Customer Journey Map.”

https://t.co/U4bVU5iKR5

[Sprint Zero @sprintzeroco]

Looking for a quick, interactive #icebreaker for your next workshop? Squiggle birds is a great exercise for getting participants warmed up for sketching exercises (like #Crazy8s ).

It gets people comfortable with drawing, and is always good for a few laughs.

[Sprint Zero @sprintzeroco]

Are you currently staring down the barrel of a monster backlog that is in serious need of prioritisation?

Check out this great prioritisation framework!

https://t.co/hSPp33eflw

[Sprint Zero @sprintzeroco]

If you’re in the process of trying to define your #valueproposition, why not try a Value Proposition Canvas?

This tool helps teams draw a clear line between the value that their products and services provide and the needs and pain points of their customers.

[Sprint Zero @sprintzeroco]

The use of OKRs is becoming more and more prevalent. However, as with all new frameworks, not all implementations of OKRs have been created equal!

Jeff Gothelf shares what he has observed to be the common “OKR Anti-patterns” in a recent blog post.

https://t.co/v9wQT4pmok

[Sprint Zero @sprintzeroco]

Risk vs Value mapping is one of our favourite #prioritisation methods, and one that we often use after ideation activities.
This tool helps teams prioritise which ideas to test, which to discard, and which to simply deliver, resulting in a clearly prioritised #backlog of work.

[Sprint Zero @sprintzeroco]

Today’s #ToolOfTheWeek is the wonderful Wizard of Oz 🧙‍♂️

Customers are shown a realistic interface, while your team “fakes” the functionality in the background.

This is the perfect technique for cutting edge concepts that are just too complex to #prototype.

[Sprint Zero @sprintzeroco]

Lean experiments - they’re valuable, but can often face pushback due to perceived legal risk.

The best way to navigate this is to bring your legal team on the journey with you.

https://t.co/j5jEVoj0Bb

[Sprint Zero @sprintzeroco]

It’s that time again! Today’s #ToolOfTheWeek is the cheeky but effective “Button to Nowhere”.

Instead of investing time into building a new feature, simply pop a button for the new feature into the interface, and measure how many customers click on it. Easy 😎

[Sprint Zero @sprintzeroco]

As part of BCG’s “Most Innovative Companies of 2020” series, this article discusses the need for innovation systems to support “serial innovation.”

At Sprint Zero, we believe that a core element of serial innovation is continuous discovery.

https://t.co/BPVrEhYQ52

[Sprint Zero @sprintzeroco]

Today’s #ToolOfTheWeek is the Smoke Test!

This involves creating a simple landing page that describes a new product, feature or service, with a CTA that can be easily tracked.

This is a reasonably low effort test that captures actual customer behaviour.

[Sprint Zero @sprintzeroco]

It’s no secret that we love Customer Journey Mapping! A common question that we’re asked is what tools to use to capture and share Journey Maps.
In this blog, we review two of the best Customer Journey Mapping tools on the market - UXPressia and Smaply.

https://t.co/NbztZhFo28

[Sprint Zero @sprintzeroco]

This month, we’re going to be sharing our top techniques for running #leanexperiments!

First off the ranks is the Comprehension Test. Use it to test if your customers understand your #valueproposition. This prevents false positives / negatives in future testing 🙌

[Sprint Zero @sprintzeroco]

We loved this article from @jboogie on “Optimising for decision-making, not process.”

Process assumes that a task can be standardised. But in our rapidly evolving new reality, process can restrict a team’s ability to adapt and make new decisions.

https://t.co/iLmaZnqrfj

[Sprint Zero @sprintzeroco]

We were delighted to be a part of #UXNZ2020 last week! We had a blast connecting with other UXers, absorbing new ideas and sharing our own. The themes that emerged this year around inclusivity and mental health show that the NZ #UX community is using design for good ❤️