The path forward? Do the right thing, partner up & lead. We want leaders to embrace reform and the changes to go with it. Australians have always been sceptical of institutions but trust rebuilding requires them and us to do better and do good: @EdelmanAust Kate Ferguson #EPO2020
Presented #EdelmanTrust today at @ceda_news#EPO20 launch and enjoyed a great conversation around trust in Australia. Stay tuned, our official launch is Thursday.
Why is Trust important? Trust is essential for future success. It creates stronger advocacy, loyalty, attracts investment: Kate Ferguson previews the #EdelmanTrust barometer at CEDA’s #EPO2020 event in Brisbane
Speaking on the community & tech, Kate Ferguson says events like fake news are causing us to forget the benefits of tech while @vanOnselenP says that contact enabled by tech and social media with politicians, has caused them to feel under attack and become risk-averse #EPO2020