Dr. Katie Lebel

Sports Business Professor @LangUofG researching sports marketing and gender equity in sport

[Dr. Katie Lebel @katelebel]

While girls and young women have been named one of the sporting goods industry’s fastest-growing markets, they’re also one of its most ignored.

Merch matters! It’s an important gateway to fandom!

#MerchMatters
#WomenInSport #investinwomen @TRSMRetail

https://t.co/fHn5woP8iK

[Dr. Katie Lebel @katelebel]

@Pamela_PortCity @WNBA @CANWNT @PWHL @ScotiabankArena Thanks Pamela - I appreciate that!

[Dr. Katie Lebel @katelebel]

In the past year, this kid has had the opportunity to see:

🏀 @WNBA game in Canada
⚽️ @CANWNT Olympic qualifier
🏒 #RivalrySeries matchup
🏒 @PWHL game @scotiabankarena

All in front of sellout crowds! Think of that impact.

On #IWD24, I’m grateful for how far we’ve come 💪🏻

[Dr. Katie Lebel @katelebel]

@maddyjorr @PerryLiterary @JimSpim @BloomsburyBooks @sigmascience Congrats Maddy! Pre-ordered a copy! 👏👏

[CNN @CNN]

Soccer players at the 2023 Women’s World Cup will on average earn just 25 cents for every dollar earned by men at their World Cup last year, a new CNN analysis found.
https://t.co/NqWY8ZqoFW

[Dr. Katie Lebel @katelebel]

@kaseysymons @NASSM Thank you! 😊

[Lindsay Dunn @LindsayDunnTV]

It’s halftime at the WNBA game in Toronto and almost all of the merch is sold-out in the arena!

[Esfandiar Baraheni @JustEsBaraheni]

WNBA also confirmed that over the last 3 seasons, average viewership of the regular season in Canada has increased by 95%

[Dr. Katie Lebel @katelebel]

Sidebar: merch was mostly sold out by tip-off 🤷🏼‍♀️

[Dr. Katie Lebel @katelebel]

Never have I ever been to a sporting event that was this joyful. Women’s basketball belongs in the North! 🏀@WNBA #WNBACanadaGame #HERESPROOF

[Women's Basketball.DAILY @WBBDaily]

43-year-old used her life savings to open a bar that only plays women's sports—it brought in almost $1 million in 8 months https://t.co/76jdUSMrFT

[Rachel Bachman @Bachscore]

Big number that I haven't seen before:

FIFA is expecting *2 billion* global viewers for the 2023 Women's World Cup in Australia/NZ, per a release just now.

That would be nearly double the audience (1.12B) from France 2019.

[Dr. Katie Lebel @katelebel]

@AcafYara You did a great job today!!

[IACS @IACSacademic]

.⁦@katelebel⁩ on the women’s sport fan experience. #IACS23

[OneSoccer @onesoccer]

Rivals? Usually. Tonight? Not so much.

#USWNT, #CanWNT stand arm-in-arm in their fight for equality 💜

🔴 https://t.co/7JFAUhgjL6

[Rachel Bachman @Bachscore]

The Seattle Storm was valued at $151 million, a high for a U.S. women's pro team.

"Hopefully, we’ve just set the floor. Not just the WNBA, but women’s soccer, women’s hockey, where women’s sports is going.”

- Storm owner Ginny Gilder
https://t.co/DBg4uVYhd8

[Women Sport Australia @auswomensport]

We need your help.

The internet prioritises male athletes in our search results, even when the facts put women first.

That’s not right.

Together we can fix it.

Help us correct the internet to make sportswomen more visible.

#CorrectTheInternet
https://t.co/OWd1y8ja0x

[Dr. Katie Lebel @katelebel]

@jacobsonjenna @researchTMU @RetailTMU @trsmtorontomet So proud of you!! 👏🏻

[Kelsey Trainor @ktrain_11]

It's bad business to not be in the women's sports business

[SHOT:CLOCK @shotclock_media]

“The Fastest-Growing Audiences on TV are for Women’s Sports” @forbes

https://t.co/iNWZ47kf6U.