Kate Howe

[Kate Howe @kateshowe]

Every marketer & their elf are on the Xmas ads bland-wagon. @markritson’s victim, Coke’s Chimney ad is fun & typical for them. Remember Coke invented our modern Santa image almost a century ago. Now that’s a long-term investment in emotional capital!
https://t.co/lMaKA4dZlb

[Kate Howe @kateshowe]

Check out our event site for Procurefest which our amazing @MSQpartners team created as a platform for the #marketing #procurement community. All the hot topics, insights and experts are right here. https://t.co/WdTi9C6sEs @peterreidMSQ @J_Cannings

[Kate Howe @kateshowe]

Our fantastic MSQ Sustain team are back from #COP26 with their Week 2 summary for our clients and staff. Former US President Barack Obama’s words are worth sharing: “Keeping 1.5C alive will be hard. Humanity has done hard things before.” #climatechange
https://t.co/PzFe7t97ve

[Kate Howe @kateshowe]

Independent #agencies are hot right now. I’m really proud of all the brilliantly talented people @MSQpartners who've worked so well helping our clients #GetCloserToCustomers this year & confident we’ll keep it up! via @Campaignmag
https://t.co/zptshKeGhe

[Kate Howe @kateshowe]

Our brilliant MSQ Sustain team are working around the clock at #COP26 but still found the time to share this update for all @MSQpartners staff & clients. Here’s hoping for a productive second week in Glasgow! #climatechange #allinfor2030 #sustainability https://t.co/8InLXxqojE

[Kate Howe @kateshowe]

Proud of the joined-up team @MSQpartners for their efforts in earning the global @VisitBritain account. With tourists looking to take a long-awaited holiday, we can't wait to help #Britain become their #1 destination of choice. #travel @MBAstack
https://t.co/fGmdswKDD9

[Kate Howe @kateshowe]

@VFCfood understands the emotional capital of #vegan. Other #altProtein #brands use #plantBased in #marketing b/c of imagined vegan stigma, but VFC are "activists 1st & #food producers 2nd" so are reaping the #brandEQ rewards.
https://t.co/r9Tt7XOPWx

[Kate Howe @kateshowe]

Congrats to Keith Moor & team. A great article on The National Lottery's comeback. Camelot's reversal of the #brand's fortunes shows the importance of staying true to the origins of emotional capital.
https://t.co/zcCerFioZy #marketing

[Kate Howe @kateshowe]

Modern #CMOs see the key to seamless, positive #brandexperience is collaboration between expert teams. Inconsistencies reveal the disconnect in your organisation to consumers. It correlates precisely with our philosophy at #msq Home To Joined Up Thinking https://t.co/RE3x6cvhmP

[Kate Howe @kateshowe]

Research reveals 68% of UK customers believe that brands they buy from don't understand or anticipate their needs. To improve #CX, businesses need to build Superior Emotional Capital #brandempathy, authenticity and #personalisation. https://t.co/81PvNuzsEu

[Kate Howe @kateshowe]

A great read about the potential of pooled offsets in accelerating the pace to #sustainability - and partnerships too. #CarbonNegative has been one of @MSQPartners' biggest initiatives recently. https://t.co/h8To3Pa0Bd

[Kate Howe @kateshowe]

Considering 63% of people say that brands that represent #diversity are more trustworthy and authentic, it's important for businesses to be more #customercentric, empathetic and #inclusive. @MSQPartners are working towards #BCorporation status. https://t.co/fZDXO3BzSm

[Kate Howe @kateshowe]

Delighted to be a part of LBBonline Little Black Book's ‘Bossing it’ series - great to chat about #leadership, #DEI, #companyculture, developing @MSQPartners’ multidisciplinary proposition and more. https://t.co/LRaInpzhWd

[Kate Howe @kateshowe]

Accelerated #digitaltransformation, resulting from the pandemic, has driven CMOs to play a more central role in data and #customerexperience. Some great points here about the changing digital landscape in aligning sales, marketing, and product.

#CX

https://t.co/kFTySaYYx2

[Kate Howe @kateshowe]

Businesses should look to follow their #commerce with #datadrivenmarketing. Learn about how a business used purchase data to create personalised engagement that expanded their customer base and built brand loyalty..#CX #personalisation
https://t.co/hhlJfZBWhB

[Kate Howe @kateshowe]

After the year we’ve had, it's no surprise that over 50% of transactions start online. @MSQPartner's Twenty-Six shares strategies to help brands adapt to #consumerbehaviour and capitalise on the explosive growth of #marketplaces.
 https://t.co/7WVRQ0CbKf

[Kate Howe @kateshowe]

Great tips on how to reduce the #CX gap between what customers are experiencing to what is intended. Businesses that exceed customer expectations will be the ones who close this gap.

#omnichannels #digitalmarketing
https://t.co/TJvVcmKjOo

[Kate Howe @kateshowe]

Great insights from #Amazon Studios and Prime Video CMO, Ukonwa Ojo, on the importance of a customer-centric approach to business growth. Empathy is indeed the most critical enabler for any customer relationship. #CX

https://t.co/Q5dNSL4rWW

[Kate Howe @kateshowe]

This blog reflects how we think at @MSQpartners. “Today we are living in a truly transformed terrain for talent. One where every aspect of what talent wants from companies and their bosses, the nature of work & much more are being twisted into new shapes”.
https://t.co/fQDaFmPYej

[Kate Howe @kateshowe]

A big congratulations to MSQ's #B2B Marketing agency, Stein IAS, for winning 4 awards at the ANA #Businessmarketing 2021 Global ACE awards last week! Chairman, Tom Stein, discusses how Stein IAS delivered its best year and more.

https://t.co/tzj7PZJDM3

#msq #digitalmarketing