Kate Ursu

[Kate Ursu @KateUrsu]

@cmertens17 This ad definitely has stopping power -- esp. for the male target market! Interested approach by PlayBoy #PRADpsych

[Kate Ursu @KateUrsu]

Love the visual & how it compliments the message (9.2.2) PLUS, its balanced (9.6.3)! #PRADPsych

[Kate Ursu @KateUrsu]

A very cool illustration-driven ad for @Sharpie! Covering principles 7.10.1, 7.10.2 & 7.10.3 #PRADpsych

[Kate Ursu @KateUrsu]

Principle 7.9.3: When using fast exposure media, keep the message short. #PRADpsych

[Kate Ursu @KateUrsu]

Principle 7.5.1: Use a calm tone for high-involvement products with strong arguments. +7.3.1 & 7.3.2 #PRADpsych

[Kate Ursu @KateUrsu]

I think that humor works for this high-involvement product: Principle 8.8.2 - #PRADPsych

[Kate Ursu @KateUrsu]

#ALLinCLE @mollyamcinerney Good luck! You'll need it! https://t.co/VDWzH7nlV3

[Cleveland Cavaliers @cavs]

Rise & shine, #CavsNation ... it's
GAMEDAY! #AllForCLE

[Kate Ursu @KateUrsu]

@parksncaicos I wish all fast food places did this... #PRADpsych

[Kate Ursu @KateUrsu]

@yeuseung I was confused too, I wish it worked on all browsers! Would make for an easier viewing experience

[Kate Ursu @KateUrsu]

#PRADpsych cont. While watching the videos, viewers have the option to shop for items in the videos. Principle 1.5.1

[Kate Ursu @KateUrsu]

https://t.co/ymx89IUVlX Target's new interactive video series showcases the store's available Halloween merchandise #PRADpsych

[Kate Ursu @KateUrsu]

.@pepsi Utilized product placement/mere exposure in the past – read about the FUTURE plans: http://t.co/25DHdnwEGp #PRADpsych

[Kate Ursu @KateUrsu]

@parksncaicos @3M Love the hands on/interactive component! A creative out-of-home 'ad' #PRADpsych

[Kate Ursu @KateUrsu]

@yeuseung So true about scarcity! I didn't think about that! #PRADpsych

[Kate Ursu @KateUrsu]

@parksncaicos Cute! Looks like Cheerios likes to get emotional: http://t.co/RnWFzE94Kc #PRADpsych

[Kate Ursu @KateUrsu]

http://t.co/EiL1cT63Lg Interesting read on packaging trends! Relates to 1.5.3 (Use the package to enhance the product) #PRADpsych

[Kate Ursu @KateUrsu]

@yeuseung I think its effective & creative. But I also think the music may take away from the seriousness of the message #PRADpsych

[Kate Ursu @KateUrsu]

http://t.co/XrhgQ6vYc1 #PRADpsych Principle 3.4.1 (Lead people to think about their standards) & Principle 3.5.1! + a cool interactive idea

[Yeuseung Kim 김유승 @yeuseung]

@KateUrsu How funny - Just read this: Unending arrogance of the iPhone tagline marches ever onward http://t.co/ifiVd6dOIp #PRADpsych

[Kate Ursu @KateUrsu]

This ad came out pre-release of the iPhone 6: Principle 1.4.13 - Minimize price info for new products #PRADpsych