Yeuseung Kim 김유승

Advertising scholar and educator @ChungAngUnivPR.
Fan of learning, researching, testing, and tasting things.

[Yeuseung Kim 김유승 @yeuseung]

"Today the brand with the easiest, most enjoyable and valuable journey for each individual wins." Customer Journey Maps in a Multi-Channel World via @forbes https://t.co/ponn2quCOY

[KarenLMallia @JerseyAdBabe]

#UofSC_SJMC #AdStudents: YES.

[Yeuseung Kim 김유승 @yeuseung]

Content marketing tips - Use video and infographics. Longer posts perform better for organic search but shorter posts are more likely to be read #cauadprdigital

[Mari Smith @MariSmith]

7 Content Marketing Trends You Need To Follow https://t.co/EmpOmBIcDK via @MKTGInsiders | Agreed! 😊👍🏻

[Jen Heemstra @jenheemstra]

Research is fueled by ideas, but how do you know which of your ideas are good ideas? Maybe you need to ask your ideas some tough questions. Not sure what to ask? Check out my latest blog post to get started:
https://t.co/7udEFCUm5m

[Matt Ragas @mattragas]

Walmart, Patagonia and Lyft Make Push to Increase Voter Turnout: https://t.co/rEp30Tuhg0 #CSR #PRAD564

[Yeuseung Kim 김유승 @yeuseung]

Amen! “Our success is a function of how many experiments we do per year, per month, per week, per day” Jeff Bezos.

[Optimizely @Optimizely]

Experimentation is emerging as the next major digital capability that will separate business winners from losers. Get this research report from @HarvardBiz to learn why. https://t.co/BKwxQFKdcU #HBR #experimentation #digital

[The Washington Post @washingtonpost]

Employers are using Facebook to target job ads for police officers, truck drivers and sports store clerks exclusively to men https://t.co/4wfcccLZ9P

[Yeuseung Kim 김유승 @yeuseung]

The dark side of hyper-targeting -- could mean you're purposely discriminating some #cauadprdigital

[Yeuseung Kim 김유승 @yeuseung]

현재 광고시장 총정리- 2018, 광고판의 지각변동 #cauadprdigital https://t.co/9r0dKgdB8P #브런치

[Now You Know 🔭 @NowYouKnowConf]

#Reddit provides more insightful consumer conversations than other social platforms, and #brands should be paying attention https://t.co/s4oUPIPDR9

[Yeuseung Kim 김유승 @yeuseung]

Two things required for one-to-one TV targetimg: "addressability" and "ad-serving technology." Both are attainable so it's just matter of time. The interesting side I see is that TV media planning and buying will have to learn from digital folks now. #cauadprdigital

[AdExchanger @adexchanger]

The Underlying Challenges Of One-To-One TV Targeting
https://t.co/C99583iAFm by Michael Connolly, @sonobi

[Yeuseung Kim 김유승 @yeuseung]

@kfreberg Love your tweets, Karen. Very helpful. "Interactive Brand Communication" and "Ad Effects" (which should really be called "How to measure Ad and PR effects")

[Yeuseung Kim 김유승 @yeuseung]

"Post-click data can paint a much clearer picture of native ad and content performance" - Post-click engagement defined as 15 seconds or more of time spent in the active window with the content #cauadprdigital

[Karen Freberg, Ph.D. @kfreberg]

A Closer Look at Post-Click Engagement Rates in Platform Assessment [New Benchmark Data] | https://t.co/f2pM2EbY4c
- FYI #SMprofs + #PRprofs

[Harvard Business Review @HarvardBiz]

What time of day are your customers most receptive to your message?
https://t.co/u1snMO2fgr

[Yeuseung Kim 김유승 @yeuseung]

Living in Seoul, it's hard to imagine that you can't have Taco Bell delivered to your door. I can have Baskin Robbins ice cream delivered if I wanted to! 😆 Good response, a great story to tell.

[Ron Culp @Culpwrit]

Smart 9-Year-Old Wrote to Taco Bell Asking Why They Don't Deliver. Now She is Going to Speak at Its Annual Convention. Smart company, too. @Entrepreneur @NinaZipkin https://t.co/PGq3wzDaPe

[Yeuseung Kim 김유승 @yeuseung]

@daleblasingame @kayalexis98 @TXSTCE Proud moment indeed! So rewarding.

[Karen Freberg, Ph.D. @kfreberg]

How to Conduct a Social Media Audit (Includes Free Template) https://t.co/U9QfUJAkXr
FYI #SMprofs + #PRprofs

[Yeuseung Kim 김유승 @yeuseung]

Examples of data-driven advertising and how technology is used to measure audience response w/o asking them #cauadprdigital

[Econsultancy @Econsultancy]

Emotion-detection technology: How big brands like Disney, Kellogg's, and Unilever, are innovating with it [case studies] https://t.co/hiFmuscpcC

[Yeuseung Kim 김유승 @yeuseung]

Sounds like Google grades your content very thoroughly - 6 ways to boost your SEO for Google’s new algorithms #cauadprdigital https://t.co/ENQjj5wmad

[Edelman @EdelmanPR]

People’s trust in social media has been damaged specifically by identity theft & scams (71%), cyberbullying and hate speech (69%), and fake news (69%). https://t.co/rW3Idr2T2o #TrustBarometer