Katie Berg

🍔 | Director of Marketing @kluein | B2B marketing | Socks & Birks are high fashion k bye.

[Katie Berg @katiepberg]

@kamilrextin @Patticus @katiepaterson @kyleplacy Being accountable for pipeline generated and not just leads/MQLs is such a better way to measure a mktg function. It gives freedom to shift our programs to what drives impact, not just what creates the most leads by volume. You need to deeply "get" the SDR role for it to work.

[Katie Berg @katiepberg]

@CodeYourWings Hundo.

[Katie Berg @katiepberg]

@yagudaev @kluein Haha yesss that's a good challenge!

[Katie Berg @katiepberg]

@jilldudones If you can't simplify your thoughts it's because you don't deeply understand what you're talking about. Imo

[Katie Berg @katiepberg]

@AaronOrendorff @HubSpot Omg yes please

[amil @amil]

When I see a 28 yr old with a baby I’m like, “wow respect to these teen parents”

[Katie Berg @katiepberg]

This is so well put. 👌

[Josh Spector @jspector]

Take a moment to define what perfect means to you in the context of what’s in your control and you’ll discover your “imperfect” work is closer to perfect than you think.

[Chris Herd @chris_herd]

From a CEO:

“We can’t wait for our competitors to go back to the office – it lets us steal their best people”

Savage.

[Katie Berg @katiepberg]

@MENNY1WEST Hey - wow so nice to hear from you. It's been a long time. I'm really good though, how about you??

[Katie Berg @katiepberg]

@peeplaja @kamilrextin Exactly right. Competitive platforms like Klue can help you collect intel, curate it and distribute insights back out across the org, but no platform can create your competitive strategies for you at this point. That's the high-value work that requires a human.

[Katie Berg @katiepberg]

@smgrieser @Liz4aker You figured it out how?!?

[Adam Grant @AdamMGrant]

Vulnerability is not the opposite of resilience. Vulnerability builds resilience.

Projecting perfection protects your ego but shuts people out and stunts your growth.

Revealing struggles shows humility and humanity, opening the door to new sources of support and strength.

[Pe:p Laja @peeplaja]

"Wow, this chatbot was a really nice experience, and gave great responses to my questions, and solved my issues so fast!"

...said no one ever.

[Katie Berg @katiepberg]

@RamliJohn Knew someone who would sign off with random words Always different. "Nerf gun," "peach pie" etc. It was a delight.

[Shreyas Doshi @shreyas]

Intent trounces all other skills. Here's why:

𝙂𝙤𝙤𝙙 Intent × Persuasion = Influence
Influence × Execution = Impact
Impact × Consistency = Success

𝘽𝙖𝙙 Intent × Persuasion = Manipulation
Manipulation × Execution = Collective Harm
Collective Harm × Consistency = Misery

[Katie Berg @katiepberg]

@naynerz 3 months for delivery of a chair is absurd honestly. Also when you're trying to pull together a room that's such a painfully long time to wait for your gratification. Hope you love it... Eventually.

[Andy Raskin @araskin]

Between two ferns but real

[Katie Berg @katiepberg]

@jspector *shiver*