Brian โZโ Zisook, Executive Vice President of Global Operations at Audiomack, said itโs still too early to claim that โWatch It Burnโ has not received support from the label.
According to him, editorial playlists no longer have the influence they once did. Instead, labels now prioritize early performance through algorithmic recommendations, radio stations, and social media engagement.
In practice, Capitol Records is expected to invest more heavily in a song only if it shows strong early traction, moving away from the old strategy of spending the entire promotional budget during release week.
๐๐ SONGS ON WORLDWIDE ITUNES
1โฃWatch It Burn - #KatyPerry
2โฃDai Dai - #Shakira & #BurnaBoy
3โฃRUN IT - #StrayKids
4โฃJealous Lover - #TheRollingStones
5โฃDivine Intervention - The Rolling Stones
6โฃThe Time Of My Life - #BensonBoone
7โฃ Read My Lips - #Madonna & #Feid
8โฃMovin To The Sun - #HUGEL, #ImaelAngel & #UltraNatรฉ
9โฃLook at My Life - #GracieAbrams
๐Dancing On My Own - #Robyn
โค๏ธโ๐ฅ @katyperry is back!!! โค๏ธโ๐ฅ
Donโt miss the world premiere of โWatch it Burn,โ first on iHeartRadio: https://t.co/T13n8hMzFO