Taylor Swift will be shown on TV for a total of two minutes during a 4 hour Super Bowl broadcast. Some people will complain. Others won't care. Everyone will still watch next year.
when i became a parent, i was prepared for the inevitable tantrums over no cookies for dinner or it's time to turn off the tv to go to bed; i was not prepared for the 15 minute tantrum because he asked me for chocolate milk and i gave him some.