The more you think about your problems, the bigger they become.
Go outside, look up at the sky, take a deep breath and walk a bit to clear your mind.
Worrying does not change the outcome.
girl sitting next to me at a coffee shop had her laptop open
saw she was in a gumroad dashboard. couldn't help myself.
"you sell stuff online?"
"yeah templates"
she looked maybe 20. hoodie. airpods. nothing special.
"how's that going"
"pretty good"
"like a side hustle thing?"
"i mean it pays my rent"
"how much you making if you don't mind"
"last month was like $19K"
i actually laughed. thought she was joking.
"from templates?"
"yeah. canva templates for real estate agents."
"real estate agents?"
"they need social media content but don't know how to make it. i made 50 templates they can edit. charge $47."
"and that makes $19K?"
"i have three packs now. different styles. they buy one then come back for the others."
"how'd you even find this"
"my mom's a realtor. she asked me to make her some posts. her realtor friends saw them. they all wanted them. figured i'd just sell it."
"how many followers you got"
"like 1,900"
"you make $19K with 1,900 followers?"
"i don't sell on twitter. i post in realtor facebook groups. there's like 200 of them. i just share free tips and mention my templates."
"you're in 200 facebook groups?"
"took a weekend to join them all. now i just copy paste the same post in 10 groups a day. takes 20 minutes."
"that's the whole strategy?"
"that's the whole strategy."
she went back to her laptop.
i sat there doing math in my head.
this girl found where realtors already hang out. made exactly what they need. posts in groups they're already in.
no algorithm. no viral content. no "building an audience."
just showing up where buyers exist with something they want.
i've been trying to crack twitter for 14 months
she skipped the whole game and went straight to revenue
the buyers already exist somewhere
you don't need to attract them
you need to find them
8 days ... 🧣♥️ Be sure to find 10 minutes to spare before next Friday!
Celebrate Red, along with all of Taylor’s eras, on December 12 with the premiere of “The End of an Era” 6-episode docuseries and “Taylor Swift | The Eras Tour | The Final Show" on @DisneyPlus.
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