I have a client who is very demanding and likes to complain.
After the coaching, she finally started getting daily leads
— something she had never experienced before in her 30 years in business.
A few days ago, she told me that she is discouraged
...and doesn’t understand why all the leads she gets and follows up with are “very demanding.”
I laughed to myself but didn’t let her know.
You are the mirror. You actually did it to yourself.
You attract people who are like you, including your friends, partners, and clients.
I used to be a "tactic" guy.
But after failing multiple times,
I realized tactics come and go.
So, I've learned that it's important
to learn the business fundamentals.
Keep showing up.
Keep fighting for it.
When I was at my lowest stage...
That's what someone told me.
You don't change your life by staying the same.
You dream bigger.
You build bigger.
Never give up.
I started my business using a credit card because I was dead broke. I had 0 savings.
Today, we attract & coach clients from 16+ countries on starting their online knowledge businesses.
→ Here are 4 key steps we use to grow every time:
4. Over-Delivered for Your Clients
→ Turn ideal clients > Satisfied customers > Raving Fans
→ We overdeliver by doing things that they are not asking for
→ Extra free bonus, personalized experience
*Tips:
- Satisfied customers go away anytime;
- Raving fans stay.
3. Leverage Personal Branding to get Ideal Clients
→ Start from LinkedIn, X, FB (easier to start)
→ Create VALUE content (write text post like this)
→ Create CONVERSION contents (Reel, Stories)
→ Run FB ads using 2 types of content above
*Tips 1:
- Start from text contents,
- then slowly short video content
*Tips 2:
- Run video view ad
> Retarget 25% watched
> Offer Ad
2. Create an Irresistible Offer
→ Map out your customer journey
→ Solve their problem in 4mths instead of 12mths
→ Include Money back guarantee
*Tips:
- Make it so you will lose BIG TIME on your end
- if they don't get results
1. Be Very Clear About Who You Want to Help.
→ I usually imagine [them] standing in front of me
→ For me: Knowledge experts (25-45yo)
→ Solopreneurs, Working adults
→ who are big dreamers
→ and want to monetize their expertise online. . .
*Tips: Say NO to the rest of the "potential audience"
I didn't do this last time and it hurt my business big time.
I built my online coaching business 9 years ago while working 9-5. I had zero savings.
Today, we have attracted clients from 16+ countries.
Here are 21 lessons I learned: