Keb

coffee enthusiast | amateur plant killer | trying my best

[Keb @kebthekat]

I have to remind myself of this every time I want to add one more feature.

[Pukerainbow 🤮🌈 @pukerrainbrow]

A lot of startups spend years trying to look bigger.

Craigslist built a massive business while keeping its product remarkably simple.

Sometimes, the advantage isn't doing more.

It's refusing to complicate what already works.

[Keb @kebthekat]

Anyone else notice how confirming an appointment by text still gets you an email asking you to confirm again?

[Keb @kebthekat]

Caught the little sun doodle peeking out from behind my plants and had to stop for a second. Honestly, same energy I needed today.

[Keb @kebthekat]

I'm gonna pass on marriage advice built around a theory of how women's brains work.

[Kabir Menon | The Psyche Lab @the_psyche_lab]

Here's a marriage advice for men.

DON'T GO FOR ARRANGED MARRIAGES.

Hear me out. You might find it contradictory to your belief. But, this advice is psychological.

In an arranged marriage, the parent of the girl selects the guy. In most cases, the woman never feels like she made the choice herself. And hence, she never fully accepts the guy. Since, the choice of the guy isn't intrinsic to her, her sub-conscious keeps finding fault in the guy, and many a times leads to stressful marriages. That's why you hear this from many woman in arranged marriages, that they are unhappy. What they won't tell you is about the wiring of her brain through which she made herself happy.

A woman will even wash dirty underwear of a puncture repair guy if she has chosen him on her own. She will call it love, to justify her selection. She will defend him so her own evaluative skills aren't questioned by the society.But, this same woman will have 1000 tantrums to even cook food for a guy her parents select for her.

Now, if not arranged marriage, what should the guy do? Look out for love? Jump into the dating market? Simp for a woman?

NO.
You have just ONE PURPOSE.

BUILD YOURSELF.
- Your fitness (physical, mental, emotional, spiritual)
- Your finances (income, assets, insurance)

Build the garden, and then let the butterflies come to you.

Be very clear about what you want in your wife. And reject the butterflies left, right and center who don't match your expectations.

Keep rejecting until you zero down upon that one woman who ticks all your boxes.

The thing is if she has chosen you, she will stay with you, even if you are toxic.

And if you aren't toxic, but actually reciprocate what she feels for you, she won't just stay. She will respect you, admire you, desire you, and never want to lose you.

Like and repost if you found the post useful.

[Keb @kebthekat]

Coffee and I are in a complicated relationship, apparently. Very rude of my nervous system

[kitrina @kittyfawkes13]

I wish caffeine didn’t make me feel like an anxious exhausted demon

[Keb @kebthekat]

Well, I guess I need to add AEO to the list of things I should understand before coffee.

[deno @denohawari]

Stripe is hiring a Head of AEO and SEO

2 years ago this would just have been a single line in an SEO job

now a company processing $1 trillion in payments has publicly decided AI search needs its own team

over the next few years, your competitors will make this hire next and outspend you on it

but right now most founders couldn't even tell you what AEO is

most of what that team will do, you can do with 2 people:

- a comparison page for every real competitor
- your pricing on your site, not "contact us"
- real answers in the Reddit threads ChatGPT pulls from
- getting into the "best X for Y" lists other people write

do it before your biggest competitor's Head of AEO shows up

[Keb @kebthekat]

I'd rather update a shared checklist than sit through another meeting about who's doing what.

[Keb @kebthekat]

@lennysan The compounding advantage framework is the part I'd actually use before taking an offer.

[Keb @kebthekat]

The fact that his wife was blamed for years makes me feel sick.

[Diana Alastair💚🤍💜 ⚢ ❌❌ @sappholives83]

In December of 1978, Robert Spangler shot and killed his wife Nancy and their two children, 15 year old Susan and 11 year old Daniel. Spangler then typed up a suicide note that was purportedly from Nancy, confessing to the murders of the children and her own “suicide.”

Spangler was able to fool investigators, and Nancy was blamed for all three deaths. Spangler inherited everything, and went on to remarry. He divorced his second wife without incident, and wed for a third time in 1990 to a woman named Donna Sundling.

Three years later, Spangler had tired of Donna, too. He took her along on a trip to the Grand Canyon and shoved her off of a 140-foot cliff to her death. He told investigators that she had fallen accidentally while trying to adjust her camera. With no other witnesses, the Park Service was forced to rule it an accident.

By 2000, investigators were closing in and Spangler was dying of cancer. With only months left to live, he agreed to talk to FBI profilers, and confessed to the murders of Donna, Nancy, Susan, and Daniel. Without a hint of emotion in his face or voice, he told interrogators that he’d murdered his children because he didn’t want to raise them as a single father, but didn’t want anyone else raising them either.

This twisted sense of ownership is typical of men who murder their families: they see the lives of their wives and children as their possessions, and feel perfectly free to end those lives if it so pleases them, just like the Roman paterfamilias of old. Spangler also blamed the first murders on his innocent wife, which is another common tactic of male familicides.

In Spangler’s case, it led to his eventual prosecution for the second degree murder of Donna Sundling. Prosecutors rushed the case to trial in order to ensure that Spangler would end his days in a cage, where he belonged. In March of 2001, he was sentenced to life in federal prison without the possibility of parole. He died in a prison infirmary in Arizona just five months later.

[Keb @kebthekat]

I'd rather a guy suggest Friday coffee than keep saying we should hang out sometime.

[Keb @kebthekat]

Trying to stay pleasant through all of that deserves a line item in the budget

[Vatsal Sanghvi @vatsal_sanghvi]

juggling between taking product decisions, writing code, shitposting here so that i dont lose relevance, attending client calls, business ops, taking a note of if everyone's on track, resolving internal queries, filing gst, giving otps, making vendor payments/salaries, actively being on top of our domain and making sure that the revenue grows without me being grumpy - welcome to my life :)))

[Keb @kebthekat]

I'd love for every growth channel to come with a tidy 52-week timeline and guaranteed citations 😅

[deno @denohawari]

LLM SEO timeline for a new brand

week 1: you ask ChatGPT for the best tools in your category. you're not in the answer

week 2: comparison pages go up, pricing goes public, you start answering buyer questions on Reddit

week 4: first citation shows up in Perplexity, pulled from one of your Reddit answers

week 8: ChatGPT search starts citing your comparison pages for "X vs Y" queries

week 16: you're showing up in Google's AI mode, and LLM referrals become a line in your analytics

week 52: ChatGPT, Claude, Perplexity and Gemini name you for your category's buyer questions.

- buyers show up already told you're the best fit
- you win queries where the biggest brand in your space doesn't appear at all
- every page you published keeps getting cited without you touching it

no better time to rank on LLMs

[Keb @kebthekat]

I like this question. Every business should have a clear answer for why customers should choose it.

[Jesse Redmond @jesseredmond]

As cannabis companies prepare for international markets, there's a lot of focus on DEA registrations, GACP, and GMP certifications.

These are important, but they're not a magic wand.
You still need a right to win.

That could be superior quality, a cost advantage, a unique product, or another meaningful competitive advantage.

Credit to @_deepakanand for introducing me to the "right to win" concept. It’s become an important part of how we think about positioning @leefbrands for success in international export markets.

Certifications get you in the game. Your right to win determines whether you succeed.

[Keb @kebthekat]

At home, I'll take a straight shot of espresso over steaming milk every time.

[Pradeep Goel @_PradeepGoel]

You don't need everyone to become a software developer for AI to change the software market. A relatively small number of people building products much faster can make a substantial difference to the supply of software available. If those people can create tools for specific problems at very little cost, businesses that have been charging recurring fees for relatively simple functionality will have to justify those prices.

I've been thinking about what this means for smaller businesses in particular. Many of them rely on spreadsheets, subscriptions and manual workarounds because custom software has historically been too expensive to commission. AI could make it practical for a business to build a tool around its actual workflow instead of changing that workflow to fit an existing product.

There is a catch, though. Building the first version is only part of the job. Software needs to be maintained, secured and updated as the business changes. An inexpensive application that breaks or exposes customer information is not a bargain.

Still, the cost of getting from an idea to a working product is falling. That opens the market to people who previously couldn't afford to participate, while putting pressure on businesses whose prices depend on software being difficult to reproduce.

[Keb @kebthekat]

1.87 cm is a very manageable height for a new friend, I suppose

[trevor. @mvpburemann]

ㅤㅤㅤ︵　．・friend request.

name: Steve Trevor Park.
height: 1.87 cm.
zodiac sign: aries.
age: 34.
fav season: autumn.
fav colour: black.

(+) anime, horror movies, coffee, esoterism, music, cats&dogs.

⠀⠀⠀ ⠀⠀ ♡ ⠀ㅤㅤ4ㅤ⠀dm.

[Keb @kebthekat]

Decades of fuel revenue sounds lovely, assuming those first plants actually make it to operation.

[Virus @gabrielgalcer]

While $IMSR sits at all-time lows, the CEO gave the clearest explanation of the business model yet on record (TD Cowen Nuclear Roundtable, Oct 8). Five takeaways from the transcript:

1. The razor-and-blades model, quantified. Construction ≈ 20% of value creation. The other 80% is post-construction: fuel contracts running ~50 years, replaceable core units every 7 years. Core units alone = “50% to 60%” of value creation in the 2030s. His words: “a Gillette type business model.”

2. “A major role, but not a leadership role in construction.” Licensor, not builder-operator. Capital-light by design — others own the plants, Terrestrial supplies what goes inside them, forever.

3. The DOE pilots are not a side project. The OTA program was “wrapped over the top of our existing testing activities”. DOE will be applied to the exact data that feeds the NRC operating license. Two lanes, one will fuel the other.

4. Part 53 is openly on the table; not just for plant #1, but as the repeatable licensing path for a fleet. Irish compared it to the Canadian process Terrestrial already completed. Few in the sector can say that sentence.

5. Pipeline holding: 10 commercial projects, 3 disclosed (Texas A&M, Riot, Ameresco/Aberdeen). No new promises made, just a restatement of guidance they’ve been hitting early all year.

Market cap the day of the recording: $325M - $380M (depending on source). Source in the replies.

[Keb @kebthekat]

I keep underestimating how valuable it is to build a real relationship with your audience.

[Matteo @mattnja]

The next frontier for digital products on YouTube will be building exclusive paid communities around your channels.

You have multiple channels in the same niche > build a community where the members themselves provide value, with weekly discussions > charge a membership fee > generate recurring revenue + build an email list + increase LTV per user by adding increasingly premium products.

I think the meta will be scaling deeper rather than scaling the number of channels. Anyone can create 100 cheap channels and sell a $27 ebook. Not everyone can lock into one niche for five years, go deep, and build multiple revenue streams around the same audience profile.

That’s what a company would pay millions to acquire. Not a bunch of unrelated channels across different niches selling cheap books, but a self-contained ecosystem where you attract and qualify the same type of customer, gather data about them, and use it to keep optimizing your funnels and offering increasingly premium, personalized products.

Just my personal take.

[Keb @kebthekat]

How do y'all make espresso at home without getting coffee grounds all over the counter?

[Keb @kebthekat]

@nickvasilescu And then you're on call every time it decides to get creative