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Shane Keener
@KeenerGuy
Hotel Exec & Marketing Guru. Husband, dad & blogger. In my spare time
ÜT: 33.1772742,-117.3454384
Joined March 2008
3.5K Following
3.3K Followers
9.4K Posts
@Sharpie your pens stink! I bought a new package this week and the first two have stopped working properly after a half day of writing with them. Never experienced this with any other pen brand before. #moneyback #sharpiepenssuck
@Reilly_kb93 Drum and Feathers forever!
We need more of this in the world!
Shortly after Steve Jobs returned as the CEO of Apple in 1997, he met with Jony Ive, Apple’s Senior VP of industrial design.
Apple had 40 products on the market.
“Jony, how many things have you said no to?” Jobs asked.
Ive was confused.
“You have to understand,” Jobs said,
“There are measures of focus, and one of them is how often you say no.”
“What focus means,” Jobs taught Ive, “is saying no to something that you—with every bone in your body—think is a phenomenal idea, and you wake up thinking about it, but you say no to it because you're focusing on something else.”
Jobs walked up to a whiteboard and drew a 2 x 2 grid. On top, he wrote “Consumer” and “Professional.” Down the side, “Portable” and “Desktop.”
Four products—meet Apple’s new radically focused product line, Jobs said.
After that meeting, over the next two decades, Jobs and Ive—focused on making a few high-quality products while saying no to everything else—transformed a dying, near-bankrupt company into one of the most valuable companies in the world, worth over $2.9 trillion.
Takeaway 1:
The philosopher Marcus Aurelius pointed out that the focus of doing less “brings a double satisfaction.”
You get the satisfaction of having fewer things to do. And…you get the satisfaction of doing those fewer things at a higher level.
You get “to do less, better.”
During Steve Jobs’ first visit to Jony Ive’s design studio, he looked around, and then he said, “Fuck, you’ve not been very effective, have you?”
It was clear to Jobs that Ive was full of ideas and potential he wasn’t able to execute or fulfill under Apple’s previous leadership.
In the Jobs era of “doing less, better,” Ive was very effective.
Some products he designed include: iMac, iPod, iPhone, iPad, Apple Watch, and AirPods.
Takeaway 2:
Even though he slashed the product line down to four products, Jobs loved to have and hear ideas.
“Steve used to say to me,” Ive said, “and he used to say this a lot, ‘Hey, Jony, here’s a dopey idea.’ And sometimes they were: really dopey. Sometimes they were truly dreadful.
But sometimes they took the air from the room, and they left us both completely silent.”
It made me think of what Jerry Seinfeld identifies as the ultimate skill of the artist: “taste and discernment.”
“It’s one thing to create,” Seinfeld says. It’s one thing to have ideas.
“The other is you have to choose. ‘What are we going to do, and what are we not going to do?’” What are we going to add to the product line, and what are we not going to add?
“This is a gigantic aspect of [artistic] survival,” Seinfeld continues.
“It’s kind of unseen—what’s picked and what is discarded—but mastering that is how you stay alive.”
- - -
“Everything just got simpler. That’s been one of my mantras—focus and simplicity.” — Steve Jobs
Follow @bpoppenheimer for more content like this!
![bpoppenheimer's tweet photo. Shortly after Steve Jobs returned as the CEO of Apple in 1997, he met with Jony Ive, Apple’s Senior VP of industrial design.
Apple had 40 products on the market.
“Jony, how many things have you said no to?” Jobs asked.
Ive was confused.
“You have to understand,” Jobs said,
“There are measures of focus, and one of them is how often you say no.”
“What focus means,” Jobs taught Ive, “is saying no to something that you—with every bone in your body—think is a phenomenal idea, and you wake up thinking about it, but you say no to it because you're focusing on something else.”
Jobs walked up to a whiteboard and drew a 2 x 2 grid. On top, he wrote “Consumer” and “Professional.” Down the side, “Portable” and “Desktop.”
Four products—meet Apple’s new radically focused product line, Jobs said.
After that meeting, over the next two decades, Jobs and Ive—focused on making a few high-quality products while saying no to everything else—transformed a dying, near-bankrupt company into one of the most valuable companies in the world, worth over $2.9 trillion.
Takeaway 1:
The philosopher Marcus Aurelius pointed out that the focus of doing less “brings a double satisfaction.”
You get the satisfaction of having fewer things to do. And…you get the satisfaction of doing those fewer things at a higher level.
You get “to do less, better.”
During Steve Jobs’ first visit to Jony Ive’s design studio, he looked around, and then he said, “Fuck, you’ve not been very effective, have you?”
It was clear to Jobs that Ive was full of ideas and potential he wasn’t able to execute or fulfill under Apple’s previous leadership.
In the Jobs era of “doing less, better,” Ive was very effective.
Some products he designed include: iMac, iPod, iPhone, iPad, Apple Watch, and AirPods.
Takeaway 2:
Even though he slashed the product line down to four products, Jobs loved to have and hear ideas.
“Steve used to say to me,” Ive said, “and he used to say this a lot, ‘Hey, Jony, here’s a dopey idea.’ And sometimes they were: really dopey. Sometimes they were truly dreadful.
But sometimes they took the air from the room, and they left us both completely silent.”
It made me think of what Jerry Seinfeld identifies as the ultimate skill of the artist: “taste and discernment.”
“It’s one thing to create,” Seinfeld says. It’s one thing to have ideas.
“The other is you have to choose. ‘What are we going to do, and what are we not going to do?’” What are we going to add to the product line, and what are we not going to add?
“This is a gigantic aspect of [artistic] survival,” Seinfeld continues.
“It’s kind of unseen—what’s picked and what is discarded—but mastering that is how you stay alive.”
- - -
“Everything just got simpler. That’s been one of my mantras—focus and simplicity.” — Steve Jobs
Follow @bpoppenheimer for more content like this!](https://pbs.twimg.com/media/FzeinZYWYAEzlYI.jpg)
@Uber_Support I am having trouble getting out hotel, LUMA Hotel Times Square to appear on your app. Please let me know what I am doing wrong.
When will we see it in CA?
Come on Texas!!! @GovAbbott
@ErinJones Try Costco. They seem to have the best deals I have seen lately.
@TheJazzyUte Sweet or savory?
Merry Christmas to you too! Talk about insensitivity and being unaware. https://t.co/8uqXEZ2Z3d is more like https://t.co/JLfJdYsiLn! Ugh! #badculture #zoomsucks #meanpeoplesuck
https://t.co/Td9kbEKYqC
“Who Knew Pictures Could Mean So Much” My latest journey in writing a book about my life.
https://t.co/YDqocII0X0 #autobiography #growingup #pictures #familyhistory #photoalbums #photography #familyphotos
My wife said I should write a book, so I am. It is starting online first. Meet My Mom, Debbie https://t.co/jEKOXlaa0o #biography #serial #mystory
@marcymassura They don’t know any better. Felt that way through high school and when I had the chance to be part of that group it never felt right or good. Strike your own path.
@pinggonews I was never able to get my account updated to the new version. Help.
@evernote I am thank you for following up!
@evernote I can't get into my account. What gives? Is this related to the recent account types that were added? #evernotedown
@haleshannon @haleshannon you should have more self love. You are a wonderful person.
@marcymassura Darwin? Darwin anybody?
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