Keenobi

Got that splaaahhh🪐

[Keenobi @keenobiwan]

Instagram improves Live Location Sharing. Users can now share live location within DMs for up to one hour, enhancing real-time communicating between users.

[Keenobi @keenobiwan]

Recent app launches like Amploo and Thunderbit are gaining attention for their task management and automation capabilities, respectively, reflecting ongoing innovation in the productivity space.

[Keenobi @keenobiwan]

Meta has introduced new tools for advertisers including promo codes and ad-level site links, aimed at enhancing promotional visibility during the upcoming holiday season.

[Keenobi @keenobiwan]

Amazon Ads has introduced a beta feature called Video Generator which uses generative AI to help create engaging video ads quickly. This tool allows advertises to produce video content using just one product image at no additional cost.

[Keenobi @keenobiwan]

Google is phasing out Video Action Campaigns by Q2 2025 consolidating them into Demand Gen campaigns. Additionally, Google is testing an increase in mobile shopping ads inventory by up to 80% to enhance opportunities ahead of the holiday season.

[Keenobi @keenobiwan]

Tiktok has rolled out several updates including improved safety measures for teens, the ability to delete and re-edit videos post-publication, and an image search feature for products in Tikok Shop

[Keenobi @keenobiwan]

PINTEREST UPDATE II : Pinterest introduced Performance+, a suite of AI and automation tools designed to streamline campaign management for marketers, making it easier to create, target, and bid for ads. This is particularly timely as brands prepare for the holiday season.

[Keenobi @keenobiwan]

Pinterest announces new feature! Users can now collaborate on existing collages, allowing for enhanced creativity and sharing across platforms. This feature aims to foster community engagement and inspire new mood boards.

[Keenobi @keenobiwan]

Meta has announced the closure of its Spark Ar Studio for third-party platforms, effective January 14, 2025, a move that has sparked significant backlash from the creator community. Creators argue that the decision disregards their investments in time, resources & infrastructure.

[Keenobi @keenobiwan]

TikTok launches a holiday marketing guide for users. The app's new released guide aims to assist brands in planning marketing strategies for the upcoming 2024 christmas holiday season.

[Keenobi @keenobiwan]

LinkedIn introduces video carousels in its feed, allowing uses to view multiple videos side by side, potentially increasing engagements.

[Keenobi @keenobiwan]

Youtube introduces a new feature called Dream Screen. The innovative tool allows users to generate custom video or image backgrounds by simply typing in text prompts. YT plans to expand this feature further, potentially allowing users to edit or remix existing content using AI.

[Keenobi @keenobiwan]

46% of social media marketers intend to leverage AI chatbots for customer interactions in 2024, a staggeeing 318% rise from last year.

[Keenobi @keenobiwan]

Digital ad spending is projecte to exceed $740 billion in 2024, with social media ads accounting for a significant part of that growth.

[Keenobi @keenobiwan]

Spending on influencer marketing is growing at a rate 3.5 times faster than traditional social media brands. Brands seem to be investing heavily into the trend.

[Keenobi @keenobiwan]

Meta is expected to capture 64% of global social media ad spend in 2024, as brands shift budgets from platform like X.

[Keenobi @keenobiwan]

Lemon8, the photo-sharing app from TikTok's parent company is steadily gaining traction in the U.S., with over 5M downloads.

[Keenobi @keenobiwan]

Threads, Meta's text-based app, has reached 200 million users, indicating strong competition with X and rapid user adoption since its launch.

[Keenobi @keenobiwan]

In addition, Premium Lite maintains that it won't offer ad-free access to YouTube Music, the ability to download and play videos offline, or the ability to listen to videos in the background. Flagship rollouts expected in Australia, Germany & Thailand.

[Keenobi @keenobiwan]

Youtube is testing a new version of thhr recently discontinued Premium Lite, a cheaper version of Youtubr Premium. It is expected to be maintain similar features to its previous version with the developer highlighting that this version is expected to have limited-ads.