Keep The Dough

Built for independent pizzeria owners. Free menu pricing + market report, free sales and labor app, food cost when you're ready.

[Keep The Dough @keepthedough]

Are your pizza prices right?

Put in your shop and city at https://t.co/sTg3LKBBiC and you'll get a free menu pricing + local market report by email. It lines your prices up against the pizzerias near you, item by item.

No call, no pitch.

[Keep The Dough @keepthedough]

Our register rings a specialty pizza two different ways. Both are "right."

Count either way alone and you miss a third of them.

Every par and every price call on those pies was built on a number a third low. For years.

Check how your POS counts before you trust the count.

[Keep The Dough @keepthedough]

"A normal Friday" on my phone is the median of the last six Fridays, closed days thrown out.

The first version used an average. We were closed July 4th, one order came in, and it wrecked the baseline for a month.

Build the comparison as carefully as the number.

[Keep The Dough @keepthedough]

The delivery app's cut isn't 24.7%.

Our July statement, line by line: commission 24.7%, ad fees 7.5%, discounts we funded 13.9%, error charges 0.9%.

46% gone before the food left the building.

If you've never read your statement past the first line, do it this week.

[Keep The Dough @keepthedough]

Raised prices across the whole menu in June. Everyone said we'd lose customers.

So we measured it properly. Same weekdays against last year, holidays out.

Baskets flat. Average ticket up 3.5%.

Price was never the problem. Not knowing was.